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ACCOR向Snapchatters开放其忠诚度计划的大门
When Accor redesigned “ALL,” its loyalty program, the Group had two objectives in mind: recruit as many new members as possible and...
CARREFOUR集团数据和人工智能如何加速可持续的业务转型
Carrefour Group's aim is to become the world leader in food system transformation for all by committing to four major objectives, including achieving carbon neutrality by 2030 for its e-commerce activities.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
Artefact’s new Lebanon office
Artefact’s new Lebanon office to act as talent hub to support company’s strong growth in MENA and around the world.
Artefact today announces the acquisition of Startup Inside
Artefact today announces the acquisition of Startup Inside, pioneer in open innovation and intrapreneurship strategy consulting.
Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy
Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
RECKITT利用Artefact Audience Engine优化媒体支出,增加利基特的销售。
Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.
Artefact USA becomes a LASEC Corporate Partner Wayne Campbell, Artefact Partner, joins the Advisory Board
我们最近被欢迎成为洛杉矶体育和娱乐委员会(LASEC)的企业合作伙伴。
Artefact achieves the Amazon Ads advanced partner status
With this new advanced Amazon Ads partner status and badge, which were obtained at global level, Artefact will have better visibility and relevance within the partner directory.
Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
[Interview – Stratégies.fr] Découvrez l’interview de Natacha Kocupyr et Thomas Quélin, Co-VP de l’agence data & digitale marketing d’Artefact
Voici la proposition de valeur d'Artefact : réunir sous une même bannière des profils business, marketing, créatifs et experts en data analyse.
联合利华 Artefact 如何支持UNILEVER在零售媒体上的使用案例以增加其销售
联合利华xArtefact 全体会议 - HubDay 未来的零售 | 零售媒体的使用案例来增加销售。
SANOFI CHC精准营销--数据驱动的活动部署的产业化
Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3 years, Artefact has helped the Sanofi CHC (Consumer Health Care) business unit market its over-the-counter medications via digital-first tactics and enablers to reach the right consumers at the right time with the right message, across more than 30 markets. For its seasonal products category, Sanofi CHC has developed a forecasting-based approach to adjust digital media spend according to predicted demand peaks. Through multiple pilot campaigns, the Global Digital Transformation team was able to prove [...]
PIERRE & VACANCES CENTER PARCS数据治理和数据质量如何提升数字营销和激活性能
Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS.
Congratulations to Artefact’s Lead Data Scientist Pengfei Zhang for winning Campaign Asia Tech MVP 2022
Pengfei Zhang leverages data and AI technologies to provide end-to-end modelling products for a wide range of clients in different scenarios.
Artefact Wins Bronze Award in Business Intelligence Analytics at TopDigital Awards 2022
Bronze Award of the TopDigital Awards 2022 for SAIC's project "AI-based Lead Scoring Model System and User Operation Service".
MATTEL Artefact 如何帮助提高美泰公司在Cdiscount(relevanC广告)零售媒体平台上的在线销售?
Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.
Affiner son cadre de diffusion Youtube dans un environnement au nombre infini de vidéos
Sur une plateforme aussi large que Youtube, être visible sur un environnement qualitatif est un véritable enjeu dans son cadre de diffusion.
在联盟营销中,是否存在Abhängigkeit von Gutschein-Publishern这样的问题?
在广告商之下,有很多反对联盟营销的怀疑者。
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.