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SANOFI CHC精准营销--数据驱动的活动部署的产业化

6 August 2022|

Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3 years, Artefact has helped the Sanofi CHC (Consumer Health Care) business unit market its over-the-counter medications via digital-first tactics and enablers to reach the right consumers at the right time with the right message, across more than 30 markets. For its seasonal products category, Sanofi CHC has developed a forecasting-based approach to adjust digital media spend according to predicted demand peaks. Through multiple pilot campaigns, the Global Digital Transformation team was able to prove [...]

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