If you can’t find what you’re looking for, try a new search !
ACCOR opens the doors of its loyalty program to Snapchatters
When Accor redesigned “ALL,” its loyalty program, the Group had two objectives in mind: recruit as many new members as possible and...
GROUPE CARREFOUR Comment les données et l'IA peuvent accélérer la transformation durable des entreprises
L’ambition de Carrefour est de devenir le leader mondial de la transition alimentaire pour tous, et ce en s’engageant sur 4 grands objectifs dont celui d’atteindre la neutralité carbone à l’horizon 2030 sur ces activités e-commerce.
Revitalise your Marketing Measurement in the era of Privacy (or) for better decision making
Causality Models are the future of marketing. Register for our event to learn how to implemend such a model and to see how Artefact implemented these models for clients.
Nouveau bureau Artefact au Liban
La nouvelle filiale sera le “talent hub” d’Artefact pour soutenir sa forte croissance au Moyen-Orient et dans le monde
Artefact annonce aujourd’hui le rachat de Startup Inside
Artefact annonce aujourd’hui le rachat de Startup Inside, pionnier du conseil en stratégie d’open innovation et d'intrapreneuriat.
Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy
Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine
Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.
Artefact USA becomes a LASEC Corporate Partner Wayne Campbell, Artefact Partner, joins the Advisory Board
We was recently welcomed as a Corporate Partner to the Los Angeles Sports and Entertainment Commission (LASEC)
Artefact obtient le statut de partenaire avancé Amazon Ads
With this new advanced Amazon Ads partner status and badge, which were obtained at global level, Artefact will have better visibility and relevance within the partner directory.
Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
[Interview – Stratégies.fr] Découvrez l’interview de Natacha Kocupyr et Thomas Quélin, Co-VP de l’agence data & digitale marketing d’Artefact
Voici la proposition de valeur d'Artefact : réunir sous une même bannière des profils business, marketing, créatifs et experts en data analyse.
UNILEVER Comment Artefact accompagne UNILEVER sur des cas d'usage Retail Media pour augmenter ses ventes ?
Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.
SANOFI CHC Precision Marketing - Industrialiser le déploiement de campagnes pilotées par les données
Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3 years, Artefact has helped the Sanofi CHC (Consumer Health Care) business unit market its over-the-counter medications via digital-first tactics and enablers to reach the right consumers at the right time with the right message, across more than 30 markets. For its seasonal products category, Sanofi CHC has developed a forecasting-based approach to adjust digital media spend according to predicted demand peaks. Through multiple pilot campaigns, the Global Digital Transformation team was able to prove [...]
PIERRE & VACANCES CENTER PARCS Comment la gouvernance et la qualité des données peuvent stimuler les performances du marketing digital et d'activation média
Fanjean SHI, directeur Analytics, Data & Acquisition et Julien Soulard discutent de la situation chez PIERRE & VACANCES CENTER PARCS.
Congratulations to Artefact’s Lead Data Scientist Pengfei Zhang for winning Campaign Asia Tech MVP 2022
Pengfei Zhang leverages data and AI technologies to provide end-to-end modelling products for a wide range of clients in different scenarios.
Artefact Wins Bronze Award in Business Intelligence Analytics at TopDigital Awards 2022
Bronze Award of the TopDigital Awards 2022 for SAIC's project "AI-based Lead Scoring Model System and User Operation Service".
MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.
Affiner son cadre de diffusion Youtube dans un environnement au nombre infini de vidéos
Sur une plateforme aussi large que Youtube, être visible sur un environnement qualitatif est un véritable enjeu dans son cadre de diffusion.
Ist die Abhängigkeit von Gutschein-Publishern im Affiliate Marketing ein selbstgemachtes Problem?
Unter den Advertisern gibt es immer wieder Skeptiker gegenüber dem Affiliate Marketing.
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.