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Africa CEO Forum 2025 | Abidjan

6 April 2025|

As a Knowledge Partner of the Africa CEO Forum 2025, Artefact is proud to contribute to one of the continent’s most influential platforms for economic dialogue and private sector growth. The event will take place on May 12–13, 2025, in Abidjan, bringing together over

AMAZON DSP Certified Reseller

2 April 2025|

Amazon DSP Certified Reseller As an Amazon Advanced Partner, Ad Tech Reseller, and Amazon Marketing Cloud Service Provider, Artefact empowers brands to leverage Amazon DSP efficiently, ensuring optimized campaigns and data-driven strategies that maximize return on investment.

Artefact x Accomplish collaboration: The New Dawn

2 April 2025|

The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’. 

Artefact x Accomplish collaboration: The Vital Piece

2 April 2025|

As we have outlined in previous white papers, AI-driven client experience (CX) is set to become the next‘table stake’ for asset managers. This white paper highlights the importance of clean, reliable CX data as the foundation for effective AI applications. The authors introduce a five-step CX Data Maturity Framework, guiding firms through auditing their data, defining AI strategies, implementing AI processes, securing governance, and empowering staff. Real-world tools and case studies from Artefact and Accomplish demonstrate how firms can take actionable steps toward AI readiness. 

Artefact x Accomplish Collaboration: The Differenciation Challenge

2 April 2025|

The asset management industry remains intensely competitive, and firms that fail to differentiate are disappearing. Previous differentiators have become ‘table stakes,’ requiring firms to adopt additional strategies. How to stand out? This article outlines 5 winning approaches for standing out, a decision-making framework, and implementation roadmaps. It also explains why one winning differentiator – AI-driven client experience (CX) – is set to become the next ‘table stake’. 

Inauguration of the Alliance for Language Technologies (ALT-EDIC) at the International Center for the French Language.

1 April 2025|

This Thursday, March 20, Rachida Dati, Minister of Culture, and Clara Chappaz, Minister Delegate for Artificial Intelligence and Digital Affairs, announced several initiatives to support the Alliance for Language Technologies (ALT-EDIC) during its inauguration at the International Center for the French Language, located at the Château de Villers-Cotterêts.

Artefact stood out in the AI Agent competition.

1 April 2025|

In the recent LVMH × Alibaba Cloud AI Competition, Artefact showcased SAIA, an AI-powered sales assistant designed to seamlessly integrate into retail workflows. Built on a robust multi-layer AI architecture, SAIA enhances sales efficiency and customer engagement in luxury retail.

The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

30 March 2025|

On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in Marketing Mix Modeling (MMM), the open-source model Meridian. This event was a unique opportunity for advertisers and marketers to explore how this cutting-edge tool can revolutionize marketing measurement and optimization.

Forum de la Gestion Privée par l’AGEFI

28 March 2025|

A l’occasion de la 10ème édition du Forum de la Gestion Privée, qui réunira plus de 300 participants et 50 experts, Joffrey Martinez prendra la parole aux côtés d’experts du secteur : Mariam Rassai, Chief Digital and Data Officer chez BNP Paribas Wealth Management, Alexandre

Join us for the Artefact Data & AI Summit in Singapore

28 March 2025|

Join us for the Artefact Data & AI Summit, an exclusive, one-day event gathering industry leaders, innovators, and experts in the heart of Singapore. This summit provides an unparalleled opportunity to explore the latest trends, breakthroughs, and real-world applications of the

MKIA par Maddyness – Paris

27 March 2025|

Nous sommes ravis d’annoncer la participation d’Artefact à la MKIA, l’événement qui transforme les grandes orientations sur l’IA en initiatives concrètes, organisée par Maddyness le mardi 29 avril à la Salle Gaveau, Paris 8e. La MKIA propose une approche concrète et pédagogique de l’intelligence

Google Cloud x Artefact – Las Vegas

27 March 2025|

We are excited to announce our participation in the Google Cloud Summit in Las Vegas on April 9 to 11. The event will take place at the Mandalay Bay Convention Center . This global event is a unique

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