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Optimiser l’utilisation de Google Analytics 4 dans le respect des réglementations : l’importance d’un accompagnement professionnel pour la proxyfication.
Proxyfication - Google Analytics 4 : Le Guide Complet et nos avis d'expert
Accelerating Data Literacy Using Machine Learning Data Catalogs
Before exploring machine learning (ML) data catalogs, let's define what a basic data catalog is: a central repository that stores metadata.
ARTEFACT × DECATHLON | Data Intelligence Deepens Retail Brands’ Digitalisation Journey
Decathlon has been in the Chinese market for 20 years and has a strong digital foundation with a large amount of industry data.
Artefact welcomes two new faces to its executive team in Germany
ARTEFACT is pleased to welcome Valentina Piol and Christopher Wilhelms to the DACH management team as Vice Presidents Digital Marketing.
WEBHELP ENTERPRISE How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector
WEBHELP ENTERPRISE client case | How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector?
ChatGPT est-il déjà plus fort qu’un créatif ?
Le 19 avril dernier, l’agence Artefact 3000 a mis en place un duel très actuel : celui de créatifs contre une intelligence artificielle.
Artefact 3000 studio releases a new website designed for adoption.
Artefact 3000 Studio new website is out with big ambition: showcasing expertise in building digital experiences designed for mass adoption thanks to a unique team approach combining UX & data experts working hand-in-hand.
Artefact Benelux achieves 4th place in the Emerce 100!
Artefact Benelux achieves fourth place in the Emerce 100 in the category 'Digital Agency Full-Service Large' with 5 stars!
How Generative AI will transform and accelerate the economy and business
At the Artefact Generative AI Conference, held on April 20 2023, key players in the field of generative AI shared their knowledge and exchanged ideas about this new technology and the ways companies can use it to enhance their business productivity.
Gaining buy-in for data & analytics initiatives in financial services
In this article, Akhilesh Kale, Corentin Boinnot and John Ly, at Artefact USA, explore data & analytics initiatives in financial services.
Article de Christophe Auffray paru sur ZDNET – IA générative : de la frénésie à la quête d’efficacité en entreprise
L’IA générative et son potentiel sont aujourd’hui des sujets discutés par les comités de direction des entreprises et les métiers.
Becoming data-driven (and reaping immediate benefits) has never been easier
Data technologies are now at the head of the aisle in the great supermarket of retail opportunities. Serve yourself: take advantage of these unbeatable offers today!
CONFORAMA AI-enabled personalization boosts Conforama CRM campaign revenues
Conforama successfully transitions to a more streamlined and efficient cross-channel strategy by integrating an AI solution for ..
Data monetization opportunities for retailers: Retail Media within the CPG/Retailer data ecosystem
Sidney Zeder and Gaétan Bélan, both of Artefact, explore the opportunities of data monetization for retailers.
Retail Media: An indispensable asset for brands
While Retail Media represented only 9% of digital media investments for brands in 2019, it will soar to 43% of these investments in 2023...
AI & Growth/Profit hacking at Friends of Search 2023
What is the impact of AI on the PPC community and how are companies/marketers adapting to this ever-changing field? See our takeaways from FOS23.
Pour répondre aux prérequis d’une IA de confiance, Artefact recommande isahit à ses clients pour la qualité de ses services de labellisation des données.
Le rapprochement d’Artefact et isahit repose sur les valeurs communes des deux entreprises autour d’une conception éthique et responsable des services d’IA.
Friends of Search 2023: What’s next in SEO?
In this article our SEO consultants will take you along through new trends and insights in the SEO landscape that were presented during this year’s Friends of Search event in Amsterdam.
Les 200 leaders de moins de 40 ans qui vont compter dans le monde de l’entreprise
Le Figaro Magazine dévoile les noms des 200 lauréats du classement établi par l'Institut Choiseul, qui recense chaque année les décideurs de demain.
