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Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

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Article

Google Marketing Live

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Article

Google Marketing Platform: more than just a rebrand?

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Article

Social Media: Bring together content and data to succeed in your campaigns

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Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

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Attribution: Choice and deployment

#Data agency

Evaluate your customer journey Attribution allows to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifiying your users across devices and channels becomes mandatory and allows to analyize and optimize customer interaction.

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Case

Reinventing the Search Strategy

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Case

Coding a brand’s voice pioneering Google Home

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Case

7 degrees campaign changes winter driving habits

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Attribution: Choice and deployment

#Data agency

Evaluate your customer journey Attribution allows to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifiying your users across devices and channels becomes mandatory and allows to analyize and optimize customer interaction.

Read more

Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

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Article

Artefact's 5 best practices to choose your 2nd Party partner

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Article

Event report: Data at the Core of Digital Excellence

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Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

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Data transformation: Coaching, training, evangelisation and data tours

#Data agency

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

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Case

Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

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Case

Building Orange’s strategy for data monetization

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Case

Defining the Data & AI strategy

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Data transformation: Coaching, training, evangelisation and data tours

#Data agency

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

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Google Analytics deployment & Other analytical tools

#Data agency

"Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Bullshit in, bullshit out"", as the proverb states. Your decisions require accurate tracking and precise tag management.

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Article

Boost your SEO strategy with these 3 pro tips from friends of search

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Google Analytics deployment & Other analytical tools

#Data agency

"Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Bullshit in, bullshit out"", as the proverb states. Your decisions require accurate tracking and precise tag management.

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Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what's their relation to the category, what are they expecting from brands, what is their media environment.

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Case

Building Orange’s strategy for data monetization

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Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what's their relation to the category, what are they expecting from brands, what is their media environment.

Read more

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

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Article

Social Media: Bring together content and data to succeed in your campaigns

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Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

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AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

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Case

Coding a brand’s voice pioneering Google Home

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Case

Defining the Data & AI strategy

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Case

Detecting potential churners to react in time

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AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

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Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects its user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

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Article

How mobile is helping brands connect their online and offline journeys

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Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects its user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

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Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

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Case

Helping Unibail become the GA of Shopping centers

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Case

Building Orange’s strategy for data monetization

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Case

Defining a bank's Big Data strategy

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Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

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Building comprehensive customer journeys

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

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Article

How data can help you detect warning signs of termination

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Building comprehensive customer journeys

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

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Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

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Case

Detecting potential churners to react in time

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Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

Read more

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Read more
Article

Social Media: Bring together content and data to succeed in your campaigns

Read more

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Read more

Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

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Article

How data can help you detect warning signs of termination

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Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

Read more

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

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Case

Designing an algorithm to raise consciousness

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Case

Coding a brand’s voice pioneering Google Home

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Case

7 degrees campaign changes winter driving habits

view case

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

Read more

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Read more
Article

Google Marketing Live

Read more
Article

Google Marketing Platform: more than just a rebrand?

Read more
Article

Social Media: Bring together content and data to succeed in your campaigns

Read more

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Read more

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Read more
Case

Reinventing sales following evergoing people needs

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Article

Google Marketing Live

Read more
Article

Google Marketing Platform: more than just a rebrand?

Read more
Article

Social Media: Bring together content and data to succeed in your campaigns

Read more

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Read more

Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

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Article

Artificial Intelligence doesn’t exist. But it’s still gonna take your job.

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Article

Review of the 1st edition of the Night of Artificial Intelligence by Artefact and France is AI

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Article

Another article on marketing and artificial intelligence

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Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

Read more

Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

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Case

Increasing the WeChat member binding rate

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Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

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Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

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Article

Gold rush 4.0: E-commerce in China

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Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

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