Building Orange’s strategy for data monetization

Challenge

How to counterstrike a near-future disrupting media market by monetizing data? What strategy to adopt and which business use cases to launch ?

Approach & Results

• Benchmark of the digital market, data-driven advertising and growth of each channel
• Creation of a matrix of data monetization scenarios from traditional to disruptive (type of data, business models)
• Evaluation of potential business for Orange’s data in each scenario (valuation 2018 – 2025)
• Definition of an accurate business plan in short and long term