Advanced Retail Media strategies for Groupe Seb, at the core of the decision path

Challenge

E-Retail websites have massively improved their advertising offers the past few years. Amazon platforms triggered the Retail market to develop more offers for advertisers around qualified leads

These partners can capture audience attention in highly strategic moments, which only Search Marketing allowed previously

Approach

• We analysed the impact of our major Retail Partners (Amazon, Darty, Rue du Commerce etc…) in comparison with more ‘classical’ media segments.

Result

Results of Retail Media data activation

• 90% of engaged session rate (vs 70% for other segments)
• Cost per engaged session: 3 times lower than other segments
• By tracking sales on several Retailer websites we were (finally) able to measure a ROI > 5