The State of Cross-Channel Marketing in BFSI

Read this report to understand:

• The top priorities for today’s BFSI marketers, including C-level executives, team leads, and ICs
• The biggest challenges facing consumer marketing teams at brands like Intercontinental Bank, Bank of America, Deutsche Bank, and TD Bank

How BFSI marketers are utilizing technology and AI to enhance customer engagement

What Your BFSI Peers Are Doing for Cross-channel Marketing in 2025:

• 44.4% of BFSI marketers prioritize increasing customer engagement vs. other business objectives like acquisition.
• 61.4% of BFSI marketers find executing effective cross-channel communication their biggest challenge (even bigger than budget constraints!).
• 37.9% of BFSI marketers say using integrated marketing technology is the #1 precursor to cross-channel marketing success.