The ad-tracking landscape is in the midst of unprecedented technological and legal transformation. Over the last five years, regulations surrounding consumer data, in particular 3P cookies and mobile IDs, have become increasingly restricted, and brands are under increasing pressure to manage their first-party data and enter into strategic data alliances with key partners.
But to address these challenges successfully, modern marketers need the right tools to reconfigure their ad-targeting and data strategies and get better results from their digital campaigns (while respecting privacy rules). That’s where Google Marketing Platform (GMP) can help.
Through products like Search Ads 360 and Display & Video 360, GMP lets digital marketers deliver more relevant and effective marketing across all digital channels — all the while ensuring they respect their customers’ privacy and give them control over their data.
So, how do you get the most out of Google Marketing Platform?
Table of contents:
- Unlock the power of Google Marketing Platform with Artefact
- Artefact’s GMP services: Trusted by enterprise marketers around the world
- Our Google Marketing Platform service catalogue
- Unlock revenue growth with data-driven digital marketing maturity
- The power of first-party data: Driving the future of data-driven marketing
- Building your own Audience Engine: Turning the Google ecosystem into a cookieless customer data platform (CDP)
- Unlock the potential of AI in marketing: from customer insights to automated campaigns
- Performance Max – 2 Years Later: How Do We Feel Now?
- Full-funnel data-driven digital advertising: a comprehensive guide
- Migrating to GA4: How to successfully make the move
- Client cases: ba&sh, Sanofi, North Sails, Reckitt, TUI France, Deezer
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