Measurements (MROI) & Insights
Unlock ROI Growth and optimise your marketing & media strategy effectiveness with Marketing ROI.
Optimizing the true incrementality of marketing & media activities to maximize ROI.
At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.
According to Deloitte’s CMO survey, 70% of marketing leaders struggle to accurately measure the ROI of their digital campaigns, making it challenging to effectively allocate budgets and achieve business goals.
Their main challenges are described below.
We are an Official Meta and Google Partner on Marketing Measurement.
We are an Official Meta and Google Partner on Marketing Measurement.
Measure the true impact of your marketing & media investments through our solutions.
At Artefact, we’ve developed a transformative approach to measuring Marketing ROI (MROI) that offers multiple benefits to your marketing teams.
Our approach: marketing triangulation to enhance decision-making agility and effectiveness.
Our expert content about Data Marketing
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The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
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Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing...
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader...
Three trends paving the way for the future of marketing mix modeling
Aleksandra Semenenko, Director of Data Science & Global lead on Marketing Measurement at Artefact, recently sat down with Emmanuel Malherbe, Head of Research Center at...
