Retail Media

As consumer behavior continues shifting towards e-commerce and digital shopping, retail media has become an essential tool for brands aiming to engage shoppers at key decision-making moments.

At Artefact, we craft tailored retail media strategies that optimize your presence across digital marketplaces, increase conversions, and improve advertising efficiency.

Whether you need to optimize sponsored product listings, create data-driven ad campaigns, or maximize co-marketing opportunities, we provide end-to-end support to ensure success.

Retail media is one of the fastest-growing digital advertising channels, enabling brands to engage consumers precisely when they are ready to buy.

• Increased Visibility and Sales: Appear at the exact moment shoppers make purchase decisions, leading to higher conversion rates.
• Data-Driven Decision-Making: Leverage real-time analytics to refine campaigns and maximize ad performance.
• Higher ROI & Efficiency: Focus on high-intent shoppers, ensuring better returns on ad spend (ROAS).
• Stronger Retail Partnerships: Build deeper partnerships with retail platforms by aligning your media strategies with their data and insights
• Enhanced Targeting Capabilities: Utilize first-party retailer data to deliver personalized ads based on shopping behavior.

We specialize in developing custom retail media strategies aligned with your brand goals and the unique dynamics of each e-commerce platform.

Our expertise ensures your retail media investments deliver measurable results. As a trusted partner of major retail platforms, we help brands secure premium ad placements, optimize campaigns, and drive sustained growth.

Our Retail Media Services Include:

• Retail Media Strategy Development: Tailored strategies designed to align with your brand objectives and audience.
• Sponsored Ad Management: Optimize sponsored product listings, bidding strategies, and placements to increase visibility and sales.
• Amazon DSP Management: Management of Amazon DSP (Prime Video Ads, Twitch, Fire TV, etc).
• Performance Analytics and Optimization: Data-driven insights to continuously improve campaign efficiency and ROI.
• Retail Media Network Partnerships: Access exclusive ad opportunities through our partnerships with leading retail media networks.
• Cross-Channel Integration: Seamless integration of retail media with your broader advertising strategy to enhance brand reach and impact.

As an Amazon Advanced Partner, Artefact offers clients exclusive access to cutting-edge advertising solutions, priority support, and deep insights through Amazon Marketing Cloud.

Our expertise in data-driven strategies ensures optimized campaigns, increased visibility, and improved return on investment. With a global presence and a dedicated team, we help brands navigate Amazon’s complexities, scale efficiently, and outperform competitors in an ever-evolving marketplace.