Measurements (MROI) & Insights
Unlock Incremental Revenue by optimising your marketing & media effectiveness strategy with state-of-art measurement & optimisation models.
Optimizing the true incrementality of marketing & media activities to maximize ROI.
Artefact’s proven Marketing Return of Investment (MROI) Measurement Suite allows companies to address all business questions and elevates the process of decision making on multiple levels
Optimizing the true incrementality of marketing & media activities to maximize ROI.
Artefact’s proven Marketing Return of Investment (MROI) Measurement Suite allows companies to address all business questions and elevates the process of decision making on multiple levels
Measure the true impact of your marketing & media investments through our solutions.
Our expert content about Data Marketing
Transforming Customer Relationships with CEPs: A Game Changer for Businesses
Today’s businesses face the challenge of building personalised connections with customers across multiple channels. A Customer Engagement Platform (CEP) is designed to simplify this by...
Marketing Mix Modeling in Pharmaceuticals: challenges and solutions
Marketing Mix Modeling (MMM) has long been a valuable tool across industries for data-driven decision-making. Recently, it has gained renewed attention in healthcare and pharmaceuticals...
Demystifying brand and long term effect measurement in Marketing Mix Modelling
Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...
The holistic measurement puzzle: Navigating the complex landscape of Marketing ROI
Measuring and optimizing marketing ROI is a challenge for many companies, with 70% of marketing executives struggling to do so effectively.
How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan...
Think with Google – How the Egyptian tourism authority used AI to measure the real impact of their ad campaigns
One of the biggest challenges travel marketers face today is measuring the real impact of their ad campaigns. That’s because most travellers book their holidays...
Unlocking growth and efficiency: Leveraging Customer Data Platforms in financial organizations
Customer Data Platforms (CDPs) are one of the key technological enablers for staying competitive in a rapidly evolving industry landscape. CDPs aggregate, segment, and leverage...
Navigating the New Era of Cookieless Advertising
The shift away from cookies doesn't need to feel so chaotic. Dive into the new technologies and first-party data strategies that performance marketers are embracing...
From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part...
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically...
Pushing the boundaries of experimentation and measurement with innovative new modeling techniques
Emmanuel Malherbe, Head of Research Center at Artefact, met recently with Sid Mohan, Director Data Science & Global Lead for Causal AI Research & Marketing...
How savvy marketing management can boost sales and solve sophisticated business questions
Bertrand Brisou, Data & Analytics Director at Artefact, met recently with Emmanuel Malherbe, Head of Research Center at Artefact, to discuss his work as leader...
