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Rue Du Commerce

Reinventing sales following ongoing people needs

French online retailer

Cases

Challenge

Rue du Commerce wanted a solution for delivering always-on sales based on people’s requests spotted after visiting their website.

Approach

In France, sales used to happen twice a year, now they take place twice a month.

We designed a Dynamic Content Optimization process allowing RDC teams to program tailor-made discounts on the go.

We called it Creation At Scale.

Result

-25% Client Acquisition Cost vs Criteo

 

Defining a bank's Big Data strategyA local approach to a global case