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GrandVision

A local approach to a global case

Global leader in optical retail

Cases

Challenge

With retail stores in more than 40 different countries hosting over 50 domains, GrandVision was looking for a unified reporting environment for all of its online activities, accessible to all employees worldwide.

Approach & Results

What we created:
One globally applied schema that represents the whole organisation and defines the full data ontology
One-time implementation for both data tracking and SEO content markup
One single method of data collection for web analytics and other platforms
One single dashboarding environment which includes e-commerce data, content consumption, audience demographics, social sentiment and channel performance, that is available to more than 400 employees worldwide.

 

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