MEDIA SERVICES

Paid Social

Nurture exclusive social media relationships.

Partnership

We maintain a strong alliance with major social platforms worldwide such as Meta, LinkedIn, TikTok and more.

We receive support at regional and local market levels.
Gain access to new formats/BETAS and measurement tools ahead of their release to the broader advertiser community.

Our clients benefit from early adoption of innovative features, ensuring their campaigns are always at the forefront of social media advertising. This strategic advantage allows for more precise targeting and enhanced performance metrics, driving superior results.

Improve business outcomes with incrementality testing

We operate with remarkable agility, constantly testing and refining campaign setup, creative and audience signals.
Use geo-experiments combined with machine learning to justify paid social investment.

Boost reach and revenue with data-driven methods

We apply a data-led methodology to amplify paid social. We have data engineers that can access all major platform APIs allowing us to seamlessly integrate and troubleshoot, and develop custom solutions tailored to any needs.

Our social teams benefit from the proximity of our data science teams to create data-driven solutions that improve traditional social campaigns.
We create bridges between client CDPs to create unique and powerful data-driven targetings that identify and reach the client archetype that is most likely to convert in the short-term.
In addition, our comprehensive reporting and analytics provide clients with real-time performance tracking and in-depth analysis so they can make informed decisions and continually optimize their marketing efforts. We’re always exploring new ways to take our clients’ paid social campaigns to the next level.

Paid Social Case Studies

Use case: Maximizing user acquisition using Tik Tok Spark Ads app formats.

How ALL took advantage of the diversity of channels to promote its app.

Context
Accor, on the recommendation of its agency Artefact, wanted to test TikTok for the promotion of its Accor ALL app in the French market. The app allows you to make reservations in hotels all over the world and manage your loyalty account.

Solution
Linking Accor organic account with App ads to benefit from engaging and TikTok friendly assets for paid acquisition.
Targeting a broad and travel-intent audience at a national level through Smart Performance campaign solution.
Measuring impact and results with MMP deduplicated view across multiple channels activated on the FR market.
Increasing iOS budget on TikTok to match with Accor core target.

Results
-50% cost per app opening vs other Paid Social platforms.
5X more app store openings vs other Paid Social platforms.
2.59 acquisition ROAS.

Use case: Incrementality via Search lift.

How to assess Facebook’s advertising impact on Search and Sales?

Challenge
It is always complex to prove the traffic attribution of a channel to justify its importance in a digital strategy. Here, we wanted to concretely assess the direct impact of Paid Social Media on Petit Bateau’s search volumes and sales.

Solution
By activating Facebook Search Lift, we evaluated incremental Search sales generated by paid social campaigns thanks to a 4-step process:

Identifying audiences and business objectives;
Separating audiences into test and control groups via Facebook;
Generating Petit Bateau custom Search conversion events;
Comparing conversion rates between the 2 groups via Facebook:
Purchase_SEA_channel;
Purchase_SEO_channel.

Results

	SEM Sessions	SEO Purchase
RTG (50%) PRG (50%)	+2%	+10%
RTG (70%) PRG (30%)	+6%	+7%

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