Global Blog

The Sound Shift: How Generative AI is Redefining the Music Industry's Business Model

The first documented live performance blending generative AI and a musician took place in November 2022, when pianist David Dolan (Guildhall School of Music and...

Revolutionizing policy drafting with generative AI: a case study

In industries where compliance and policy management are critical, drafting and maintaining up-to-date policies is a vital yet time-consuming task. Traditionally, organizations have relied on...

Marketing Mix Modeling in Pharmaceuticals: challenges and solutions

Marketing Mix Modeling (MMM) has long been a valuable tool across industries for data-driven decision-making. Recently, it has gained renewed attention in healthcare and pharmaceuticals...

RISE to success: a data-driven approach for new launch product buying

Effective category and product management are crucial to the fashion and apparel industry, directly impacting sell-through rate — a key inventory management KPI and a...

Artefact, Tencent Cloud, and Alipay lead the way in AI for tourism

Artefact, in partnership with Tencent Cloud (International) and Alipay (International), hosted a seminar entitled "AI FOR TOURISM, Harnessing The Power of AI and Data for...

Shaping data strategy through a comprehensive assessment of data maturity

In the dynamic landscape of modern business, data has emerged as a cornerstone of success, driving innovation and informing decision-making. Yet, the mere accumulation of...

Choice-Learn: Large-scale choice modeling for operational contexts through the lens of machine learning

Discrete choice models aim at predicting choice decisions made by individuals from a menu of alternatives, called an assortment. Well-known use cases include predicting a...

Placing AI at the core of business strategies: A technological and human transformation

AI has the potential to enhance companies' growth prospects, but its deployment within organizations requires strong business and technological expertise, as well as the establishment...

Enhancing commercial integrity with AI for business transparency

In today's China, beating fraud and staying ethical is essential for long-term success. The post-pandemic slowdown exposes weak spots, echoing Warren Buffett's warning: "Only when...

The great data platform race: Why your AI strategy might be missing the mark

Remember Business Objects? If you do, you might see where I'm going with this. We're heading into a period where Large Language Models (LLMs) capable...

The era of generative AI: What’s changing

The abundance and diversity of responses to ChatGPT and other generative AIs, whether skeptical or enthusiastic, demonstrate the changes they're bringing about and the impact...

Demystifying brand and long term effect measurement in Marketing Mix Modelling

Did you recently make a significant purchase, like a new phone, car, furniture or even jewellery? If yes, then you are probably not buying them...