Global Blog

The Shift of Chinese Luxury Consumption Overseas: How Brands Can Leverage Data and Digitalization to Gain a Competitive Edge

In the context of slow growth in the global luxury market, Chinese consumers remain a significant force. However, their consumption behavior is undergoing notable changes.

The Autonomy Dilemma: Humans, AI, and the Future of Work

If your boss asks you for a critical number, and you use your company’s “Ultra Secure Internal GPT” to retrieve the information—only for the result...

Assortment Optimization with discrete choice models in Python

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics...

What Does AI Sovereignty Really Mean?

Artificial Intelligence (AI) sovereignty is no longer a theoretical concept—it has become a critical priority for businesses and governments worldwide. On January 30th, 2024, at...

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more...

The state of luxury today: the transformative power of data and AI

Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his...

Artefact and the Research Institute Odoxa unveil a groundbreaking study on the Future of Work with Artificial Intelligence

Artefact, a European leader in data and AI, and Odoxa, an independent research institute, have published a pioneering study on the impact of artificial intelligence...

A Complete Guide to Customer Data Platforms

In today's data-driven world, managing data about customers can be overwhelming. This is where Customer Data Platforms (CDPs) come in. A CDP helps organizations unify,...

MMM Requirements and when to look for other options?

Bayesian MMM can transform your company's marketing results, but not all organizations are ready. Understand the criteria for deciding.

Apache Paimon: A Real-Time Data Lake Framework and Its Applications | The Engine Driving Data and AI Transformation

In the era of digital transformation, enterprises continuously accumulate massive data sets with growing scale and complexity.

The 10 Habits of Highly Successful Data & AI Leaders in Government Entities

It’s no secret that leading a data and intelligence office in a government entity is a difficult job. This role faces numerous pressures, both internally...

Why DE&I Policies Are More Essential Than Ever

Diversity, Equity, and Inclusion (DE&I) are not just buzzwords or isolated initiatives — they represent fundamental pillars for any organization striving to innovate, thrive, and...