Contact
Netherlands
Contact us
Replay
Data transformation Bekijk meer
Data agency Bekijk meer
Data driven customer experience Bekijk meer
Smart operations Bekijk meer

Vision & Use Cases

#Data transformation

Directorates must take the best strategic decisions, and to succeed they must use all the data at their disposal. We help define the future state of business, the role of data and digital in business transformation. To reach this goal we find and interpret all available data sources for our clients to improve their performance and give them the keys to maximise the ROI on each project.

Lees meer
Case

Meer waarde uit data halen

Bekijk case
Case

Meer balans in Big Data

Bekijk case
Case

Data- en AI-strategieontwikkeling

Bekijk case

Vision & Use Cases

#Data transformation

Directorates must take the best strategic decisions, and to succeed they must use all the data at their disposal. We help define the future state of business, the role of data and digital in business transformation. To reach this goal we find and interpret all available data sources for our clients to improve their performance and give them the keys to maximise the ROI on each project.

Lees meer

Coaching, training, evangelisation and data tours

#Data transformation

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

Lees meer
Article

Verbeter je SEO strategie met deze 3 pro tips van Friends of Search 2018

Lees meer
Article

Klantvriendelijke online organisaties scoren

Lees meer
Article

Social media: combineer data en content om een goede social advertising strategie te creëren

Lees meer

Coaching, training, evangelisation and data tours

#Data transformation

Knowledge is key. As data, marketing and industry experts we are in the best position to coach and train our clients to anticipate the latest shift of the industry. We use our agnostic knowledge of technology to provide our clients with the best assets.

Lees meer

Data Governance and GDPR

#Data transformation

Data governance in today's firms is a crucial and complex topic. From Data management strategy to making sure organisations are GDPR compliant, our team helps and advises Directorate Generals on how to optimise their data governance organisation to improve their performance. We believe in creating unique solutions for each of our clients, and we integrate their teams to design a tailormade and efficient organisation.

Lees meer
Case

Meer balans in Big Data

Bekijk case
Article

Social media: combineer data en content om een goede social advertising strategie te creëren

Lees meer

Data Governance and GDPR

#Data transformation

Data governance in today's firms is a crucial and complex topic. From Data management strategy to making sure organisations are GDPR compliant, our team helps and advises Directorate Generals on how to optimise their data governance organisation to improve their performance. We believe in creating unique solutions for each of our clients, and we integrate their teams to design a tailormade and efficient organisation.

Lees meer

DataLake Infrastructure design and deployment

#Data transformation

We believe that your infrastructure should be an accelerator, not a bottleneck. Standard IT procurement and deployment procedures don't always meet the requirements of experimental or rapidly-evolving business use cases. At worst, with high upfront costs, long lead times, and rigid policies and processes, traditional on-premise infrastructures can severely impact the profitability of innovative use cases, or even cancel it out entirely.

Lees meer
Case

Data- en AI-strategieontwikkeling

Bekijk case
Case

Meer balans in Big Data

Bekijk case

DataLake Infrastructure design and deployment

#Data transformation

We believe that your infrastructure should be an accelerator, not a bottleneck. Standard IT procurement and deployment procedures don't always meet the requirements of experimental or rapidly-evolving business use cases. At worst, with high upfront costs, long lead times, and rigid policies and processes, traditional on-premise infrastructures can severely impact the profitability of innovative use cases, or even cancel it out entirely.

Lees meer

Reporting suite design & set-up

#Data transformation

We have extensive experience in transforming complex client and industry data and converting it into insightful reporting visualizations. We work with the majority of our clients to extract their marketing data, push it into cloud storage and then visualize it with their preferred visualization tools.

Lees meer
Case

Innovatief algoritme vergroot bewustzijn klimaatverandering

Bekijk case
Article

Google Marketing Live

Lees meer
Article

Google Marketing Platform: meer dan alleen een rebranding?

Lees meer
Case

De GA van winkelcentra's

Bekijk case

Reporting suite design & set-up

#Data transformation

We have extensive experience in transforming complex client and industry data and converting it into insightful reporting visualizations. We work with the majority of our clients to extract their marketing data, push it into cloud storage and then visualize it with their preferred visualization tools.

Lees meer

Google Analytics deployment & Other analytical tools

#Data agency

Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Garbage in, garbage out"", as the proverb states. Accurate tracking and precise tag management forms the basis for any data-informed activity.

Lees meer
Case

Een lokale aanpak voor een globale case

Bekijk case
Article

Google Marketing Platform: meer dan alleen een rebranding?

Lees meer
Case

De GA van winkelcentra's

Bekijk case

Google Analytics deployment & Other analytical tools

#Data agency

Accurate values require correct tracking. Without correct tracking, the data you base your the decisions on may be flawed. ""Garbage in, garbage out"", as the proverb states. Accurate tracking and precise tag management forms the basis for any data-informed activity.

Lees meer

Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

Lees meer
Article

Google Marketing Platform: meer dan alleen een rebranding?

Lees meer
Article

Google Marketing Live

Lees meer
Case

Innovatief algoritme vergroot bewustzijn klimaatverandering

Bekijk case
Case

Het slimme Google Home boodschappenlijstje

Bekijk case

Marketing & Advertising Technologies

#Data agency

In the omni-channel era, Marketing Technologies (MarTech) and Advertising Technologies (AdTech) are the key building blocks of any Marketer’s strategy. They are now in what Gartner describes as the Slope of Enlightenment. No excuse for not leveraging them! Through a packaged three-step approach, we support Marketers from all types of industries — from CPGs to Retailers through Luxury to Financial Services — in their quest for mastering their operations through better control of their data.

Lees meer

Attribution: Choice and deployment

#Data agency

Evaluate your customer journey. Attribution allows us to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifying your users across devices and channels becomes mandatory and allows to analyze and optimize customer interaction.

Lees meer
Article

How mobile is helping brands connect their online and offline journeys

Lees meer
Case

Vroegtijdig anticiperen op klantverloop

Bekijk case

Attribution: Choice and deployment

#Data agency

Evaluate your customer journey. Attribution allows us to assign specific, incremental value to touchpoints in the user journey. In today's multi-device times, last click helps you less than ever to understand the true value of each customer contact. Identifying your users across devices and channels becomes mandatory and allows to analyze and optimize customer interaction.

Lees meer

Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what their relation to the category is, what they are expecting from brands, what their media environment is.

Lees meer
Case

7 graden campagne veranderde het rijgedrag

Bekijk case
Case

Meer balans in Big Data

Bekijk case

Strategic planning and thinking

#Data agency

As with everything else in marketing, delivering strategic solutions means understanding consumers correctly. The strategic planning department is here to help both Artefact and our clients understand consumers: who they are, what their relation to the category is, what they are expecting from brands, what their media environment is.

Lees meer

Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

Lees meer
Case

Meer balans in Big Data

Bekijk case
Article

Awards voor Artefact’s Monoprix en Greenpeace AI cases

Lees meer
Case

Meer waarde uit data halen

Bekijk case

Data-driven campaign set-up & management

#Data agency

Optimising your use of data & technologies is key in digital marketing campaigns. As the digital ecosystem of tools is becoming more and more complex and data is becoming more abundant, building a data-driven and personalized campaign is becoming more and more complex, and not included in the classical media agency scope of work and approach.

Lees meer

Amazon e-Retail

#Data agency

Amazon is constantly disrupting the retail world. More than just a simple platform for selling products online, it is now becoming an (almost) obligatory passage for any Internet user wishing to buy a product. In addition to the wide range of products available and unbeatable prices, we are now looking for content, opinions, descriptions... A new territory to be pre-empted for advertisers, who must adapt to this new complex ecosystem with its own rules, tools...

Lees meer

Amazon e-Retail

#Data agency

Amazon is constantly disrupting the retail world. More than just a simple platform for selling products online, it is now becoming an (almost) obligatory passage for any Internet user wishing to buy a product. In addition to the wide range of products available and unbeatable prices, we are now looking for content, opinions, descriptions... A new territory to be pre-empted for advertisers, who must adapt to this new complex ecosystem with its own rules, tools...

Lees meer

AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

Lees meer
Case

Het slimme Google Home boodschappenlijstje

Bekijk case
Article

Awards voor Artefact’s Monoprix en Greenpeace AI cases

Lees meer

AI Bots

#Data driven customer experience

We help our clients to comprehend the stakes of conversational marketing. Our teams of consultants, data engineers, data scientists, strategic planners and media specialists, familiar with vocal and written support, are able to accompany clients on each part of a conversational project.

Lees meer

AI Customer Journey

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

Lees meer
Case

Cross-device customer journey

Bekijk case
Case

Data- en AI-strategieontwikkeling

Bekijk case
Case

De GA van winkelcentra's

Bekijk case
Case

Vroegtijdig anticiperen op klantverloop

Bekijk case

AI Customer Journey

#Data driven customer experience

Online vs offline, inbound vs outbound, branding vs user-generated content: as means of communications towards end users keep expanding, building consistency and seamless experiences in the customer journey has become imperative for B2C companies.

Lees meer

Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

Lees meer
Case

Vroegtijdig anticiperen op klantverloop

Bekijk case
Case

7 graden campagne veranderde het rijgedrag

Bekijk case

Scoring appetence

#Data driven customer experience

"The first step in exceeding our customer's expectations is to know those expectations" - Roy Hollister Williams. Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a suscription etc. To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications.

Lees meer

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Lees meer
Article

Social media update #1

Lees meer
Article

Social media update #2

Lees meer
Article

Social Media Update #3

Lees meer
Article

Social media: combineer data en content om een goede social advertising strategie te creëren

Lees meer

Content Analytics

#Data driven customer experience

Nowadays, with the expansion of social networks, anyone who owns a device is able to generate content (photos on Instagram, videos taken on smartphones...). At Artefact, we found that social networks are a great source of knowledge that can serve our clients' best interests. This data provides us with a lot of precious insights - trending products, precise information on your leads... - which allow us to deduce consumption phenomenons, such as the sell-out of your products and the impact on your supply chain.

Lees meer

Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects the user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

Lees meer
Case

Data- en AI-strategieontwikkeling

Bekijk case
Article

Another article on marketing and artificial intelligence

Lees meer

Recommendation Engine

#Data driven customer experience

Nowadays, anyone who browses the Internet may find themselves confronted with an overwhelming amount of content. This can result in a waste of client time, which affects the user experience and may lead to a abandonment of his research. That’s why building personalized customer experience is becoming more and more valuable.

Lees meer

Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

Lees meer
Case

De GA van winkelcentra's

Bekijk case
Case

Een lokale aanpak voor een globale case

Bekijk case
Case

Advanced Media Strategies

Bekijk case
Article

How mobile is helping brands connect their online and offline journeys

Lees meer

Smart Physical Retail

#Data driven customer experience

As the retail industry is evolving with changing customer’s habits and the introduction of digital technologies, IoT devices are reshaping the retail landscape. We help our clients focus on customer experience with deep knowledge and analysis of the current trends, price-competitive integrations and easy-to-maintain components.

Lees meer

Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

Lees meer
Case

Innovatief algoritme vergroot bewustzijn klimaatverandering

Bekijk case
Case

Data- en AI-strategieontwikkeling

Bekijk case
Case

Vroegtijdig anticiperen op klantverloop

Bekijk case

Demand prediction & Supply chain

#Smart operations

Sell-out forecasting is one of today’s main challenges for most manufacturing companies as they do not have full control over their sales. Facts however show that existing prediction engines have significant limitations: time-consuming, lack of reliability and limited in granularity.

Lees meer

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

Lees meer
Case

Een lokale aanpak voor een globale case

Bekijk case
Case

Meer waarde uit data halen

Bekijk case
Case

Data- en AI-strategieontwikkeling

Bekijk case

Infrastructure Optimization

#Smart operations

Sometimes marketing is not the only asset that needs a boost; developing cutting-edge products and solutions is indeed crucial in the 4.0 industry era. However, it requires technical skills that are difficult to acquire and are held by talents that are difficult to recruit, and are often needed temporarily yet urgently.

Lees meer

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Lees meer
Case

De GA van winkelcentra's

Bekijk case
Case

Cross-device customer journey

Bekijk case

Discount appreciation

#Smart operations

Promotions given by retailers and manufacturers have a complex structure, which includes both monetary and non-monetary components, as well as immediate and long-term effects. These effects can be difficult to measure and even more difficult to predict. In order to optimize the strategy of promotions (quantity, price, time, product,…) is it necessary to be able to appreciate the value and impact of a promotion.

Lees meer

Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

Lees meer
Article

Google Marketing Platform: meer dan alleen een rebranding?

Lees meer
Case

Meer balans in Big Data

Bekijk case

Predictive maintenance & IoT

#Smart operations

The more you measure, the more you know, and thanks to the combination of IoT and powerful data analytics platforms, we can help firms measure more and more.

Lees meer

Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

Lees meer
Case

Meer waarde uit data halen

Bekijk case
Case

Innovatief algoritme vergroot bewustzijn klimaatverandering

Bekijk case
Case

7 graden campagne veranderde het rijgedrag

Bekijk case

Pattern and regularity detection

#Smart operations

Pattern detection is a fundamental branch of data analysis. It mainly consists of the recognition of patterns and regularities in data to understand specific behaviours. However, it is sometimes more interesting to detect irregularities rather than regularities within data.

Lees meer

Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

Lees meer
Case

Het slimme Google Home boodschappenlijstje

Bekijk case
Article

Awards voor Artefact’s Monoprix en Greenpeace AI cases

Lees meer
Case

Data- en AI-strategieontwikkeling

Bekijk case
Article

Another article on marketing and artificial intelligence

Lees meer

Call center automation: Text recognition with NLP for user journeys

#Smart operations

Time and cost management is one of the biggest challenges for call centers. Integrating Artificial Intelligence in the Call Center is the best ally in defeating wasted time. It can optimize user experience by reducing time but also by posting actions following a call.

Lees meer

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Lees meer
Article

Event report: Data at the Core of Digital Excellence

Lees meer
Case

Data- en AI-strategieontwikkeling

Bekijk case

Agritechnologies

#Smart operations

Use the best practise of digital marketing to optimize industry processes is a dream come true. Artefact accompanies clients coming from industry and agriculture to optimize their activity through cutting-edge technology. We believe that every economy field can benefit from the consulting know-how we developed for our clients in digital marketing.

Lees meer