Ready to set new marketing standards?
To celebrate our new name and positioning as Artefact we invite you to our Client & Partner Rebranding Event on March 20th in Utrecht! Join us in the celebrations and discover the latest insights on online marketing optimization with Data and Artificial Intelligence at its core.
Arthur Van Schendelstraat 500, 2nd floor, Utrecht
13.00 – 16.00: Local and international speakers. See details below.
16.00: Drinks and snacks
Lennert de Rijk (Director Artefact Benelux & Nordics): Chairman of the day
Guillaume de Roquemaurel (Artefact Group CEO): Ready to set new marketing standards?
A new breed of brands such as Google, Amazon, Netflix and Airbnb have captured consumers’ hearts and minds by disrupting the status quo across all sectors. These brands have defined higher standards of customer experience by continuously improving their products and services through digital, data and AI. Artefact helps brands in meeting these new standards by providing a full-service offering, combining marketing, consulting and technology.
Artefact Group CEO Guillaume de Roquemaurel demonstrates proven AI & data-driven strategies and case studies designed to enhance digital experiences. Fuel your creative thinking and follow the lead of big tech giants towards optimization, automation and invention!
Jan-Alle ter Veld (Business Manager Media Buying Solutions at Google): Automated data-driven full funnel marketing
The advertising industry is constantly changing as the consumer is continuously shifting to digital, and simultaneously traditional media is becoming “digitized”. Consumers can be reached via digital touchpoints across all steps of the marketing funnel.
As the landscape is changing, it is key for marketers and advertisers to also change their approach. “Because once a plan is implemented, it is possible that the consumer has long moved on” (van der Feltz, 2018, MarketingTribune). The impact of all channels and devices can now be measured and attributed using machine learning based algorithms, from keywords to automated content optimisation, thereby improving messaging and targeting.
Google will present their new marketing vision: Automated Data-Driven Full Funnel Marketing, or Marketing 2.0, which will help you serve your customer better, faster and smarter. Three main pillars in this vision are highlighted: Connectivity, Data and Technology (Machine Learning).
Kristoffer Ewald (Artefact Group CIO): Top 3 things in Digital you need to understand this year
The speed of change is accelerating, and yesterday’s cutting edge is today’s musthave. With 17+ years of experience in the disruptive landscape of Digital, Artefact Group CIO Kristoffer Ewald will highlight three of the most important digital changes for this year:
– Voice-as-Interface powered by AI is rapidly changing how consumers and brands talk
– Physical presence drives digital behaviour and beacons are the key facilitator
– Blockchain in Digital Media is the answer to the key issues including GDPR, ad-fraud and performance
You will learn why you need to care. Our client pilot cases will get you inspired on how to get started and how Artefact can be of help.
Jakob Snedled (Head of Studio Artefact Nordics): Enhancing customer experiences
With Big Data and AI an industrial and scientific revolution is unlocked. This has opened up new opportunities for advertisement and the exchange of ideas. An overarching data centric approach and new technologies are key in innovative Creation.
Jakob Snedled, Head of Studio Artefact Nordics and Global Creative Practice Lead, will dive into a world where Creation, Data and Technology and media are seamlessly combined into successful campaigns.
Lennert de Rijk
Managing Director Benelux & Nordics | Strategic Committee member
GUILLAUME DE ROQUEMAUREL
Co-founder & group CEO
Jan-Alle ter Veld
Business Manager Media Buying Solutions at Google
Group CIO & Strategic Committee member
Head of Studio Nordics & Global Creative Practice Lead