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Social media update #3

news and insights
#Facebook
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#Instagram
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#social advertising
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#social media
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Recommended posts

In our Social Media Update #1 blog post we already discussed the ‘you’re all caught up feature’ within Instagram. With this, Instagram indicates that you’ve seen all posts from the last 2 days. In addition to this feature Instagram now introduces ‘recommended posts’ as soon as you have reached the end of your feed. When the ‘recommended post’ message pops up in your timeline you’ve got two options – view your past posts or keep scrolling in the recommendations. With the launch of this feature Instagram tries to make your feed as relevant as possible by showing posts that you are most interested in.

 

Manage your time tools

Be honest with us: How often do you catch yourself scrolling endlessly through the Stories of your friends or through your timeline on Facebook? Without realizing, several hours could be passing by. Nowadays social media takes up a large part in our daily lives. In order to let us realize how much time we spent on social media, Facebook now introduces a new tool.

With this tool Facebook tries to give insights in how much time we daily spent on both Facebook as well as Instagram. With one of the new features even a timer can be set where you can decide the time you want to spent on these apps. As soon as you have reached your limit, a notification will be send out automatically.

Do you want to know more about your daily presence on Facebook and Instagram? The statistics can be seen through the settings from either app. On Facebook your personal dashboard can be reached by clicking on ‘Your time on Facebook’ and on Instagram it can be seen by ‘Your Activity’. The tool has not rolled out completely, but should soon be visible to all users.

Video chat AR games

Facebook Messenger is one of the most popular messenger apps nowadays. Besides regular chatting, Messenger is also popular because of the possibility to video chat with up to 50 friends. To make video conversations even more interactive, Facebook now launches Augmented Reality games. It concerns two differents games that can be played with up to 6 friends at once.  

With this new feature you can challenge your friends to play two differents games: see who can hold a serious face the longest with ‘Don’t Smile’ or see who can navigate their spaceship at best with ‘Asteroids Attack’. Would you like to challenge your friends for a game? Make sure you have installed the latest version of Facebook Messenger. Start your video chat conversion as usual and tap the star button to choose one of the games. Your friends will automatically receive a notification that they are being challenged to play the game. Good luck 🙂

Creating videos made easy

Facebook’s creative team is working hard, and we’re super happy to share this new update. Facebook recently announced new tools to create video content with images and text, will be available for all advertisers. There are three options:

 

  • Video creation kit
  • Video cropping
  • Simple video creation tools

 

This means it’s not necessary anymore to use third parties or tools to reuse your images in an easy way, by creating videos out of it. Want to know more? Reach out to us!

URL Parameter

The usage of a separate URL-builder to create an UTM code for your campaigns is now past tense! From now on it is possible to easily add parameters to your URL within the Facebook platform. Besides standard parameters such as campaign source, campaign medium and campaign name there is also the possibility to add custom parameters and their values. In our opinion, a very welcomed addition.

‘Things in Common’-label

Facebook keeps on experimenting with ways to boost engagement. The newest experiment is the ‘Things in Common’-label, which will appear above selected comments of people on posts you view. When viewing those reactions on posts from e.g. brands or businesses, you often don’t know everyone. With the new feature, Facebook sorts the reactions based on things you and commenters have in common. You will see reactions of people who come from the same city or attended the same university, for example, sooner than reactions of people white whom you have nothing in common. Above these reactions, you will see a label stating what it is you have in common, as can be seen in the image below. Will this help boosting engagement? Well, if we check Cialdini’s persuasion technique ‘sympathy’, you would think it will help, since we are more likely to react positively to someone with whom we have something in common. Let’s find out as the experiment evolves.  

Simone Meesters, Online Advertising Consultant