Amsterdam, February 05, 2025 – Artefact, a leading global data, AI, and digital agency, is proud to partner with Google as one of the first certified Meridian and Marketing Mix Modeling (MMM) partners supporting the official launch of Meridian — Google’s latest innovation in Marketing Mix Modeling (MMM). Artefact will host an event supporting Meridian on March 20.
Marketing Mix Modeling (MMM) is crucial for businesses to gain a holistic view of marketing performance across all channels. As the only solution offering this comprehensive perspective, it is key to navigating both digital and traditional media. Meridian, Google’s innovative, open-source MMM, provides advanced insights to further optimize strategies and drive growth, empowering businesses with smarter, data-backed decisions to enhance marketing investments and tackle key measurement challenges.
“Marketing measurement has reached a critical inflection point. As data privacy constraints grow and media ecosystems become more fragmented, traditional approaches to Marketing Mix Modeling struggle to keep pace. That’s where we believe Meridian comes in — it will empower marketers to navigate complexity, uncover actionable insights, and drive real business growth in a privacy-first world.“Boudewijn Beks, Team Manager, Media Effectiveness, Northern Europe at Google
In collaboration with Artefact, which has extensive experience applying MMM models and building use cases for advertisers, this event offers a unique opportunity to explore how Meridian is set to transform the way marketing efforts are measured and optimized. As a certified Meridian partner, Artefact is uniquely positioned to provide the tools and expertise needed to stay ahead in an ever-evolving digital landscape.
Event Information
About Artefact
Artefact is a global leader in data & AI consulting services dedicated to transforming data into business impact across the entire value chain of organizations. We offer a comprehensive set of data-driven solutions, built on data science and AI technologies, delivering projects at scale in all industry sectors. In addition to its expertise in data transformation and marketing, Artefact is a Google Marketing Platform Reseller and a Google Cloud Premium Partner, further enhancing its ability to provide clients with cutting-edge solutions across data strategy, AI-driven customer experiences, and marketing optimization. Our 1500+ employees operate in 23 countries and we partner with 1000 clients, including 300 major brands like Samsung, L’Oréal, Orange, and Sanofi.
