One year after the arrival of the François Brogi, Jean Allary and Romain Pergeaux trio, Artefact has made its mark on the French creative agency scene thanks to several competitive successes and national and international awards. This first assessment approves the Artefact project to combine data know-how and creativity.
Won competitions and new customers
After a competition organized by VT Scan, Fisher-Price (Mattel group) entrusts its integrated communication to the agency: redefinition of the brand strategy, creation and activation. Artefact will create, produce and orchestrate all campaigns for France, to implement its “precision marketing” approach.
Another competition organized by VT Scan won by Artefact: Alliance Carton Nature. The agency is preparing a communication operation for the start of the 2018 school year, the aim of which is to (once again) raise public awareness of the environmental virtues of cardboard packaging.
Artefact has also been collaborating since March with Total Spring, which has entrusted it with its digital communication strategy, implemented since May through the creation of numerous digital contents (social, display, video).
Finally, since spring 2018, Artefact has been working on Groupe SEB’s worldwide activation strategy, in collaboration with Publicis, in line with ICP’s philosophy.
Orizon pour Greenpeace France : première consécration
This international campaign, hailed by the media, received five prizes at the Club des Directeurs Artistiques this year as well as its first international prizes at the One Show: a “Gold” prize in the “Innovation in Public Relations” category and a “Bronze” prize in the “Website” category. Orizon also appears on the list of winners of the last Grand Prix Stratégies de la Publicité with a “Gold” in the “Grandes Causes” category.
The success of Monoprix and Google Home’s “Smart shopping list” application, which won gold at the Grand Prix Stratégies du Digital, among other awards, should also be remembered.