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Artefact presents its international reorganization

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Creating 4 executive functions to achieve its objective of being the most innovative technology led independant media and consultancy firm.


Artefact confirms its international ambitions by appointing 4 talents to head its operational activity. Vincent Luciani, Guillaume de Roquemaurel and Philippe Rolet, co-founders and respectively Global COO, Global CEO, and Global CT, want to revolutionize the world of agencies. They are more than ever giving themselves the means to do so.


Frédéric Joseph : Chief Activation Officer / Artefact

Frédéric will be responsible for overseeing Artefact’s Activation pillar, strengthening relationships with global customers and accelerating the Group’s international growth.
He will also work with the marketing and communication teams to ensure that the Artefact brand is recognized worldwide alongside the world’s leading media agencies.

Graduated from Sciences Po Paris, Frédéric spent a large part of his career within the Publicis group in London, first as CEO of Zed Digital, then Chief Digital Officer of Zenithaoptimedia, before becoming CEO of Performics EMEA. Then, he entered the world of start-ups as COO and later CEO Americas of the mobile Ad Tech S4M based in New York for 3 years.

Pascal Coggia : Global Head of Data & Consulting / Artefact


Pascal’s role as Global Head of Data & Consulting will be focused on business development for the Consulting & Data pillar, as well as international collaboration and resource optimization, creation and deployment of knowledge sharing initiatives. Pascal will work with local partners to develop the Consulting & Data business internationally and launch new innovative offers in the market.

After starting his career at A.T. Kearney in 2010, Pascal joins a Rocket Internet venture as head of online (2011), managing marketing and operations for a consumer gold buying business in 15 European countries. Back in Paris, he led the French arm of a Swiss consulting boutique called Simalaya and finally decided to join Artefact 3 years ago as Partner. He graduated from HEC Paris.

Ricardo Catalano : CEO France / Artefact France


As CEO of Artefact France, Ricardo will be responsible for continuing the transformation of the Media Activation business by developing the agency’s automation processes and increasing the impact of data science in campaign optimization. Ricardo is responsible for staffing and recruitment and will also manage all cross-functional teams (HR, Finance, Happiness, New Business and Communications).

Ricardo Catalano was Managing Director of MEC Wavemaker, a GroupM / WPP media agency. In this capacity, he headed the Global Accounts division and participated in the network’s major victories, such as PSA and Disney. Ricardo was also Global Client Leader on Blizzard, Danone, Michelin and recently Peugeot. In addition to his expertise in media strategy, Ricardo has solid experience in CRM and data marketing, having participated in the commercial development of 1000mercis between 2010 and 2015 as International Sales Director. He holds an MBA from ESCP Europe and a Master’s degree in Marketing from La Sorbonne.

Edouard de Mezerac : Senior Partner Consulting & Data / Artefact China

Edouard is in charge of launching and growing the consulting business in APAC. This will include the build-up of the team in Greater China (Shanghai and Hong-Kong) and in the rest of APAC, the development of long term clients in the region, and the set-up of partnerships with the large tech players in the region. He will work closely with Pascal Duriez, as well as with the teams already in place.


Previously, Edouard was a Partner at Oliver Wyman, based in Shanghai, head of Data and Analytics for the APAC region. Over his 12 years experience at Oliver Wyman, Edouard has started in Paris, worked for two years in North America, and moved to Shanghai in 2016. His core area of focus is on Retail and Consumer Goods, working on how to improve business decisions through better insights, leveraging data and analytics. Edouard holds a Master of Science from HEC-Paris.

About Artefact I

Artefact is a digital marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies. The company has 25 offices across 17 countries, with 1000+ employees delivering three service offers : Data Consulting, Digital Marketing Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017.

Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s profound marketing experience. Artefact, founded by three alumni of the renowned French Engineering School Polytechnique, Vincent Luciani, Philippe Rolet and Guillaume de Roquemaurel, has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange. With its two local brands metapeople in Germany and 4Ps Marketing in the UK, Artefact is one of the largest independent international agency led by media and data experts.