Frédéric Joseph : Chief Activation Officer / Artefact
Frédéric will be responsible for overseeing Artefact’s Activation pillar, strengthening relationships with global customers and accelerating the Group’s international growth.
He will also work with the marketing and communication teams to ensure that the Artefact brand is recognized worldwide alongside the world’s leading media agencies.
Graduated from Sciences Po Paris, Frédéric spent a large part of his career within the Publicis group in London, first as CEO of Zed Digital, then Chief Digital Officer of Zenithaoptimedia, before becoming CEO of Performics EMEA. Then, he entered the world of start-ups as COO and later CEO Americas of the mobile Ad Tech S4M based in New York for 3 years.