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Jul 19

Data Marketing Event

Kuala Lumpur


Join our Data Marketing Event in Kuala Lumpur!

About the event

A new breed of brands such as Google, Amazon, Netflix and Airbnb have captured consumers’ hearts and minds by disrupting the status quo and defining higher standards of customer experience through digital, data & AI. All brands must now live up to these new standards!

Artefact, a digital agency representing the long overdue marriage of marketers and engineers, have organised a breakfast event to talk about the latest trends and developments in digital marketing, with actual case studies and on how leading global brands are redefining their marketing strategies using Data and Artificial Intelligence.

We cordially invite you to join us in this exciting journey of creative disruption together!

Event Schedule

09:30 – 10:00       

Coffee & Bagel

10:00 – 10:10       

Welcome session – Elena Mirandola, MD of SEA, Artefact

10:10 – 10:40 

Data-driven Marketing – Suresh Mylavarapu, Regional Channel Lead, Google SEA, GA 360 Suite

10:40 – 11:00 

Building Blocks of Analytics Capabilities – Eyo Zhen Yi, Business Director, Artefact Malaysia

  • GTM, Events & Custom Dimensions
  • Engagement Score

11:00 – 11:30 

Competing in a Data-driven World – Kevin Cheung, Senior Consultant, Artefact Hong Kong

  • Persona creation and segmentation (travel client case)
  • Cross-sell by breaking data silos (banking client case)
  • Anti-churn strategy (insurance client case)
  • Attribution modelling (telco client case)

11:30 – 12:00   

Coffee & Networking


RSVP to by July 4th to secure your spot!     



July 2018
Kuala Lumpur

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