Clients
Learn how our clients are gaining value from data and AI.
LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.
Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work and meet by delivering electrical and digital infrastructures and connected solutions that are simple, innovative and sustainable. The Group’s 38,000 employees are spread across 90 countries; its products are distributed in over 200 countries.
BNP PARIBAS An AI Efficiency program to accelerate the transformation program of the BCEF entity
When BNP Paribas was ready to launch its AI acceleration program, they turned to Artefact’s teams of experts to help them build an AI Factory. “The AI Factory is a response to our desire to move beyond the concept and PoC phases and to be able to generate value rapidly, securely and reliably by integrating with our information system,” says Anne-Sophie Bourdet, Data & AI Leader - AI Factory Director at BNP Paribas.
VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader
Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open Innovation, with the support of Google Cloud, launched the first Generative AI hackathon dedicated to Valeo to generate potentially viable new automotive applications, capitalize on participating teams' innovations, and create a "One Valeo" spirit.
SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator
Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial intelligence transformation accelerator for the company. Savencia Gourmet-FSP relied on Artefact for its outside perspective and AI methodology.
ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge
When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee, followed by its 500 employees, attended an interactive Masterclass on generative AI, then experimented with the Prompt Challenge format, during which they learned how to manipulate generative AI tools on use cases specific to their business functions. Each was followed by an intensive ideation period.
CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?
Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.
ORANGE France AI solution of visual recognition at the service of Orange France technical intervention quality
Orange, a leading telecommunications company in France and Europe, undertook an Artificial Intelligence-based transformation in 2020.
UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?
Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.
CARREFOUR GROUP How Data & AI can accelerate sustainable business transformation
Carrefour Group's aim is to become the world leader in food system transformation for all by committing to four major objectives, including achieving carbon neutrality by 2030 for its e-commerce activities.
HEINEKEN Brazil Using the Data Factory methodology as a Revenue Generation Center
HEINEKEN and Artefact had an ambitious challenge: add business value through the use of data and advanced analytics.
UBISOFT How Artefact helped Ubisoft to build a powerful media campaign using data for its key video game launch of the year
The video games industry has many big actors and titles that need to capture gamers attention not just during launch. Ubisoft was set to launch the new title of Far Cry 6.
L’OREAL Trend Detection Innovating tomorrow’s products today thanks to AI trend detection by Artefact
Charles Besson (L’Oréal) and Fabrice Henry (Artefact) | how L’Oréal Trend Detection is predicting what cosmetics products consumers are going to want tomorrow.
WEBHELP ENTERPRISE How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector
WEBHELP ENTERPRISE client case | How Webhelp Enterprise optimized and automated quality lead generation in the B2B sector?
CONFORAMA AI-enabled personalization boosts Conforama CRM campaign revenues
Conforama successfully transitions to a more streamlined and efficient cross-channel strategy by integrating an AI solution for ..
DEEZER uses Lifetime Value as a media campaign management KPI with GA4
Deezer integrates the notion of Lifetime Value into its acquisition campaign management with Google Analytics 4 (GA4)
RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine
Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.
ARDIAN A three-day hackathon to enhance a leading investment firm’s value proposition
Aware that the integration of artificial intelligence is an essential lever for optimizing process efficiency and fostering technological development, Ardian collaborated with Artefact Open Innovation and Microsoft to organize its third AI hackathon, Ardian Startup Studio III.
ba&sh Navigating eCommerce Transformation
ba&sh, a French women’s clothing brand, experienced a pivotal moment following an unprecedented surge in growth during the COVID-19 pandemic. This growth raised 4 key questions...
CODEPHENIX Generative AI to help prisoners re-enter the workforce
Brieuc Le Bars, director of the CodePhenix Association, and Vincent Luciani presented their innovative solution.
OTTO ‘s tailored crawler to optimize SEO scores
OTTO is one of the largest online department stores in The Netherlands. With a wide range of more than 160.000 products, including women’s, men’s,
SANOFI CHC Precision Marketing – Industrialising the deployment of data-driven campaigns
Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3
PIERRE & VACANCES CENTER PARCS How data governance and data quality can boost digital marketing and activation performance
Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS.
MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.
FISHER-PRICE How Fisher-Price improved its ROI through interactive rich media
We worked with services provider adn.ai, pioneer of conversational intelligence, to create a rich media display experience for Fisher-Price.
DEEZER boosts paid subscriptions on Google Ads by 28% at a lower CPA with Google Analytics for Firebase
Deezer, a worldwide music and entertainment streaming platform, boosts paid subscriptions on Google Ads with Google Analytics for Firebase.
PETIT BATEAU x META An in-store clothing collection program to meet the circular economy challenge
Client Case | Petit Bateau x META | An in-store clothing collection program to meet the circular economy challenge
GRDF How Artefact creatively used Facebook’s ad platform to dramatically improve GRDF’s ROI
Better qualified leads and increased reach for GRDF after using elusive Broad Audience with Dynamic Ads for Products
WEBHELP ENTERPRISE How Webhelp Enterprise optimised Lead Generation in the B2B sector
How Webhelp Enterprise optimized its BtoB Lead Generation strategy, relying on "full prototyping" and Robotic Process Automation
BLENDLE benefits from new Audio Ads campaign to present its product innovation
Blendle is a platform that makes it easy to browse through a variety of top newspapers and magazines. What's the challenge for Artefact?
ORANGE BANK enhances its data marketing with rapid deployment of a full funnel, cross-device activation strategy
Launched in November 2017, Orange Bank offers banking services designed natively around mobile uses so customers can autonomously perform all operations from their app.
DEEZER Strengthen Deezer’s SEO ranking by improving Core Web Vitals
With 56 million annual mobile visits and competitive SEO environment, Deezer had to meet the requirements of search engines & Internet users.
LEDWERELD From €0 to >€2.500.000 revenue in less than two years
Learn how to enter the German market while being profitable with the bucket structure that LEDwereld implemented in their campaigns!
RED BY SFR The value of proprietary data at Red by SFR
RED by SFR accelerates proprietary data strategy, allowing a better understanding of client journeys and greater agility in decision making.
PIERRE & VACANCES CENTER PARCS Using Precision Marketing as an ROI multiplier
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
DEEZER x TIKTOK Shining the spotlight on Deezer’s famous ‘Hits de l’été’ playlist with a branding campaign to engage all music lovers.
With a branding campaign to engage all music lovers.Tape la pose en mode kiffance avec Deezer x Tiktok x Artefact !
CARREFOUR Google Data Lab Using AI to drive value in store based on the AI Factory’s operating model of Artefact
How brands can drive value through artificial intelligence? Carrefour Google Data Lab | Using AI to drive value in store based on the AI Factory's operating model of Artefact
PIERRE FABRE GROUP Accelerating online growth with a global e-Retail upskilling programme
Thomas Faure (Artefact) and Nicolas Mouton (Pierre Fabre Group) discuss the strategic challenges of online sales today.
PIERRE & VACANCES CENTER PARCS Using Google CRMint platform to target ultra-specific audience segments and predict their propensity to buy
How Google’s CRMint could help Pierre & Vacances Center Parcs in boosting audience scoring, purchase prediction, and ROI.
ENGIE Creating an AI factory to accelerate digital services
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
The Carnot CALYM Institute Fighting against lymphoma with Artificial Intelligence
Artefact, Microsoft and the Carnot CALYM Institute combined their expertise to build a Lymphoma Data Hub enabling researchers to leverage AI.
DEEZER leverages Performance Max automated solution to drive +28% subscriptions
With their agency Artefact, Deezer leverages Performance Max by following a 3-step process with a priority on top Web path markets:
PETIT BATEAU Acquiring qualified traffic in children’s fashion
Acquiring qualified traffic in children’s fashion: How Teads and Artefact are boosting the sales of Petit Bateau ?
MAIF Using Topic Modelling to reduce contact centre bottlenecks.
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
DEUTSCHE TELEKOM Growing the affiliate program and maximizing new customer sales
Our focus is on online advertising of mobile telecommunications, broadband and television tariffs for private and business customers.
LUFTHANSA GROUP Establish a successful and cost-efficient international Affiliate program
The Lufthansa group has recently decided to further trust Artefact and handed over the responsibility of Austrian Airlines and Eurowings affiliate programs to them as well.
NORTH SAILS Growing client base and long term sales by steering campaign performance using real-time CRM data
North Sails: Growing client base and long term sales by steering campaign performance using real-time CRM data
TUI France Building a data-driven media strategy on Google Marketing Platform and Google Cloud
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN, e-Retail
SANOFI CHC Driving Digital Transformation With Precision Marketing
Learn how Artefact France lead Sanofi into their digital transformation with precision marketing.
PIERRE FABRE COSMÉTIQUES Using Precision Marketing to change the customer relationship paradigm.
Learn how Artefact France used Precision Marketing to boost Pierre Fabre cosmetiques offline sales by +10% and media efficiency by +70%.
LACOSTE Using data appropriation to drive digital transformation
Learn how Artefact France used data appropriation to drive digital transformation for global fashion retailer Lacoste.
Carrefour Media with Artefact are helping brands to improve media targeting thanks to Carrefour’s data
Carrefour Media and Artefact are teaming up to provide advertisers with the best measuring, activation and analysis tools and services.
VILEDA Cleaning up on Amazon.
Challenge In the last 60 years, Vileda has become a leader in household cleaning products, with a presence in more than 50 countries around
MONOPRIX Coding a brand’s voice pioneering Google Home
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
PVCP: Using data quality as a prerequisite for a successful data strategy.
How our teams supported the PVCP Group in the creation of a centralized data governance strategy to prevent future data quality problems.
NS Netherlands National Railway Saving 75% in media costs due to SEO
Nederlandse Spoorwegen (NS) is the main railway company in the Netherlands, carrying more than 1 million passengers a day.
NEXITY Ban the Banner – Tapping into the competitive nature of property customers
Nexity: Deals so good you’d better keep them to yourself, by hiding the banner campaign from users or tearing down posters in the subway.
GRANDVISION A local approach to a global case
Grandvision's background Grandvision is a global leader in optical retail and operates in more than 40 different countries. Globally, Grandvision has more than 7,000
METRO Driving sales and new member recruitment during seasonal festivals
METRO is a leading international retail group. To date, the group has 97 stores in 60 cities of China, serving over 16M members.
HOMESERVE Using speech analytics to improve customer satisfaction
CLIENT CASE How can speech analytics improve customer experience and boost business performance? In this video, Mickael Loreau, Innovation and Products Director at
MAIF Segmentation Marketing -Artificial Intelligence to Enhance Insurance Customer Understanding
Click here to download the MAIF brochure MAIF is a leading French mutual insurance company, active for more than 80
SEPHORA Taking customer engagement to the next level with CRM 2.0
How CRM 2.0 can help the pioneering beauty brand keep pace with a growing consumer desire for more personalised products, content and experiences.
TRUST Accelerate marketplace strategy to grow market share
Background & context Trust is a European-leading value-for-money brand in digital lifestyle accessories selling through local sales points by means of retail and online.
GLOBAL FMCG COMPANY Increasing visibility on Amazon through content optimisation
Background & Objective This global FMCG company (client) was established 265 years ago in The Netherlands and has grown to an international leading company
CHANNABLE Increasing CTR and decreasing CPA with Precision Marketing
Artefact has been using the marketing automation tool Channable to create high-quality PPC and Display campaigns.
TUI France Improving incrementality to boost social bookings by 20%
Challenge As one of the biggest travel company worldwide, TUI has important digital activity on all digital channels to attract and convert travel seekers.
Petit Bateau Increasing profitability while controlling volumes
Challenge | SEA strategy Petit Bateau is a French brand of children's clothing and underwear. In a very competitive and multi-channel context, Petit
DFS Closing the physical to digital data loop
Challenge DFS is a Hong Kong-based travel retailer of luxury products. Established in 1960, its network consists of duty-free stores located in 11 major
TUI Precision Marketing – Data Technology at the service of media performance
Read the complete article about the TUI: Here Client challenges Be the first travel agency in Europe to use AI to promote Growth, TUI’s
CLUB MED Integrated Media for Club Med Hong Kong
Challenge for Club Med and Artefact Club Med is established worldwide, but suffers from relatively low brand awareness in Hong Kong. Their “all-inclusive” USP
SEB Advanced Retail Media strategies for Groupe Seb, at the core of the decision path
Ecommerce is more than an opportunity for brands: it’s a necessity, say Thomas Faure, Senior Consulting Manager – E-Retail Lead and Guillaume BAROIN,
Accor Hotels Content Marketing for Hotelroom 2030
About the client Accor is a world-leading augmented hospitality group offering unique and meaningful experiences in almost 4,900 hotels, resorts, and residences across 110
GREENPEACE Designing an algorithm to raise consciousness
As COP23 started, Greenpeace wanted to stimulate public awareness about the urging truth of climate change.
LEGRAND Deployment of Gaia and Elia, new GenAI products that optimize product information for employees and customers.
Legrand is a global specialist in electrical and digital building infrastructures. Their purpose is to improve lives by transforming the spaces where people live, work...
BNP PARIBAS An AI Efficiency program to accelerate the transformation program of the BCEF entity
When BNP Paribas was ready to launch its AI acceleration program, they turned to Artefact’s teams of experts to help them build an AI Factory....
VALEO How a three-day hackathon sparked new GenAI use cases for Valeo, an automotive industry leader
Valeo is an automotive supplier and partner to automakers and new mobility players worldwide. Valeo seeks to make mobility cleaner, safer, and smarter. Artefact Open...
SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator
Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial...
ARTE TV Supporting Arte in accelerating their GenAI journey with a Masterclass and a Prompt Challenge
When ARTE TV wanted to accelerate their digital transformation, they called on Artefact’s expertise to help deploy their generative AI strategy. The company's Executive Committee,...
CARREFOUR GROUP How to reduce food waste in the Bakery-Pastry department?
Carrefour Group uses AI and data to improve customer satisfaction by fighting food waste in the bakery-pastry department of its supermarkets.
