Global Blog

Measurement, the key to a successful AI strategy

No strategy is effective without measurement! Choosing projects, evaluating the performance of AI agents or the hallucinations of the machine: detailed explanations of the governance...

Artefact Benelux debuts in Best Analytics with 4.5 stars in Emerce 100

Artefact Benelux debuts with 4.5 stars in Best Analytics in Emerce 100's list of 2025. Additionally, we've been awarded 4 stars in “Best Digital Marketing...

The Future of AI Is Seamless, Adaptive, and Invisible.

AI is rapidly evolving toward a future where users no longer think about models, modes, or tools. Instead, systems are becoming dynamically adaptive—automatically adjusting reasoning...

Redefining Enterprise Organization for the Agentic Wave.

The rise of AI agents in enterprises unfolds at two levels: enhancing individual productivity through Task Agents and redefining collective workflows via Workflow Agents. While...

Rethinking Communication in an AI-Driven Ecosystem

As AI agents increasingly take over tasks like email drafting or resolving customer service issues, we face a pivotal challenge: how do these agents communicate...

Reinventing Work: The true impact of automation and generative AI.

Generative AI is profoundly reshaping the way we work, introducing tools that automate a wide range of tasks—from coding and data analysis to content creation....

The evolution of AI assistants: From embedded help to cross-system agents.

The journey from simple AI assistants to powerful, cross-system agents reflects a profound shift in how businesses leverage generative AI. In 2023, the rise of...

Artefact UK at Advertising Week London 2025

Last week, Artefact attended Adweek London 2025, held from April 1–3 at 180 Studios. This premier event brought together over 7,000 attendees—including top brands, agencies,...

Is Business Intelligence still a thing in 2025?

Have you just come out of another meeting where the focus was discussing which number was correct, instead of debating the best paths to business...

The luxury group LVMH strengthens its ties with China for AI and Cloud.

LVMH plays the Chinese card. At a time when trade relations with the United States are becoming increasingly complex, luxury group LVMH is highlighting the...

Artefact stood out in the AI Agent competition.

In the recent LVMH × Alibaba Cloud AI Competition, Artefact showcased SAIA, an AI-powered sales assistant designed to seamlessly integrate into retail workflows. Built on...

The future of Marketing Measurement: Key insights on Meridian MMM, Attribution & ROI Optimization

On the 20th of March, Artefact and Google had the pleasure of co-organizing a special event centered around the launch of Google’s latest innovation in...