Global Blog

AI Trends to Look out for in 2025

As we enter 2025, artificial intelligence (AI) is transitioning from experimental research to real-world applications across industries. Below is a deeper dive into the critical...

Women’s Empowerment Index: Measuring Progress for Women Around Europe

The fight for women’s rights has spanned centuries, marked by both significant victories and persistent challenges. A key milestone came in 1792 with Mary Wollstonecraft’s...

AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era,...

Céline Bracq and Florence Bénézit discuss the survey "Future of work with AI."

Florence and Céline talk about how AI is revolutionizing the workplace, improving productivity, creating new opportunities, and transforming the way employees collaborate.

Privacy, Data, and Effectiveness: The State of Digital Advertising in 2025

Digital advertising and measurement are evolving fast, driven by privacy centric measures. These driving forces consist of changing legislation, growing awareness for data ethics, privacy...

The Shift of Chinese Luxury Consumption Overseas: How Brands Can Leverage Data and Digitalization to Gain a Competitive Edge

In the context of slow growth in the global luxury market, Chinese consumers remain a significant force. However, their consumption behavior is undergoing notable changes.

The Autonomy Dilemma: Humans, AI, and the Future of Work

If your boss asks you for a critical number, and you use your company’s “Ultra Secure Internal GPT” to retrieve the information—only for the result...

Assortment Optimization with discrete choice models in Python

Assortment optimization is a critical process in retail that involves curating the ideal mix of products to meet consumer demand while taking into account the many logistics...

What Does AI Sovereignty Really Mean?

Artificial Intelligence (AI) sovereignty is no longer a theoretical concept—it has become a critical priority for businesses and governments worldwide. On January 30th, 2024, at...

Partner Spotlight: Artefact Helps Deliver Enhanced Value from Your Treasure Data CDP

By joining forces together, and combining the power of Treasure Data Customer Data Platform (CDP) with Artefact’s end-to-end consultancy support services, brands can generate more...

The state of luxury today: the transformative power of data and AI

Edouard de Mézerac is Artefact’s Managing Partner, Global Lead of Luxury & Beauty and Global Lead of Industry Practices. He has spent much of his...

Vincent Luciani, CEO and co-founder of Artefact, presented the main insights of The Future of Work with AI survey

Vincent shared positive outcomes on the benefits of generative AI boosting employee productivity and enhancing collaboration, with 92% of users reporting satisfaction.