Italy
Replay
Monoprix

Coding a brand’s voice pioneering Google Home

FRENCH RETAILER: a voice based predictive shopping list

Cases

Challenge

As Monoprix aimed to pioneer Google Home services, we gathered data scientists and creatives identify a valuable use case.

Approach

They came up with the idea of a predictive shopping list.

Result

Not only did the recommendation algorithm work beyond our expectations but marketers were amazed by the brand’s voice capturing Monoprix’s very own style.

Helping Unibail become the GA of Shopping centersAdvanced Retail Media strategies for Groupe Seb, at the core of the decision path

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