Italy
Replay
MAIF

Defining the Data & AI strategy

Insurance company

Cases

Challenge

MAIF was facing data silos across business units, generating (1) operational inefficiencies and (2) preventing them from having a single customer view.

Approach & Results

Artefact reshaped the organization around data usage, unifying – in 1 client-oriented team – IT expertise, Data Science capabilities, and Marketing business owners.
With this new vision, MAIF was able to launch new use cases in less than 6 months.

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