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Emirates

Reinventing the Search Strategy

One of the world’s fastest growing airlines

Cases

The Challenge

How to successfully launch and scale a search marketing strategy cross-market?

Approach

We mirrored its organization with SEM efforts centralized in the newly opened Dubai office. New tag management and web analytics systems allowed us to provide detailed data for SEM Management. Finally, we provided full coverage of languages and search engines.

Results

  • 80 Emirates Markets with active SEM campaigns within 12 months
  • 18 Languages available for use by Emirates customers
  • 15 Experts available to Emirates

 

A local approach to a global caseDesigning an algorithm to raise consciousness

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