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Is it necessary to hire a Chief AI Officer to be effective?

A Chief AI Officer: What’s the Role? Is this new position destined to disappear once AI is fully integrated into the company, or will it...

Scaling GenAI in Financial Services : the value, governance and Agentic paradigm

The financial services industry is at a pivotal moment, where AI is no longer just an enabler but a key driver of competitive advantage. From...

AI in Luxury: Enhancing customer experience and driving growth

The luxury sector is undergoing a profound transformation, driven by the integration of data and AI.

Generative AI: a race for the fittest by Edouard de Mezerac, CEO of Artefact

The adoption of Generative AI (GenAI) is unprecedented, highlighting both its transformative potential and the urgent need for businesses to adapt. Yet, most companies remain...

FOS2025 Recap: Navigating AI in Search and Digital Marketing

Interview on AI Agents with Hanan Ouazan, Managing Partner and Global Lead AI Acceleration at Artefact

In this episode of The Bridge by Artefact, Hanan Ouazan shares his expertise on AI Agents and their impact on automating business processes and accelerating...

Friends of Search 2025 Recap: SEO Takeaways by Artefact

This year the Artefact Benelux SEO-team was attending Friends of Search 2025! This article will cover key SEO findings and strategies shared at the Friends...

Vincent Luciani (Artefact), intelligence without artifice

AI may be making the headlines, but Vincent Luciani is keeping a relatively low profile. Yet his company, Artefact, is a true success story from...

New approaches to reignite engagement with Chinese luxury shoppers

On February 27th, Artefact successfully held its third annual luxury industry sharing session. The event brought together experts from Alipay, Alibaba Cloud International, Tencent Cloud...

AI Trends to Look out for in 2025

As we enter 2025, artificial intelligence (AI) is transitioning from experimental research to real-world applications across industries. Below is a deeper dive into the critical...

Women’s Empowerment Index: Measuring Progress for Women Around Europe

The fight for women’s rights has spanned centuries, marked by both significant victories and persistent challenges. A key milestone came in 1792 with Mary Wollstonecraft’s...

AI Agents Are Changing How People Shop. Here’s What That Means for Brands.

The rapid adoption of AI agents has major implications for who captures value in consumer transactions—particularly who owns the end customer. In the pre-internet era,...