Data & AI for Travel, Tourism and Transportation

Transforming and creating value for Travel, Tourism and Transportation through the power of data & AI.

Robust recovery and enhanced operational efficiency

In 2023, the sector’s contribution to global GDP increased by 23.2% from 2022, reaching 9.1% of global GDP. International tourism receipts hit $1.4 trillion, approximately 93% of the pre-pandemic level in 2019 - (Travel Council) (UNWTO).
AI and data analytics are optimizing operational processes in the travel industry. Predictive maintenance for aircraft, for example, reduces downtime and maintenance costs by identifying potential issues before they occur. This leads to more reliable and cost-effective operations - (Travel Council) (UNWTO).

Sustainability and Eco-Tourism

Sustainability remains a key focus, with increasing demand for eco-friendly travel options. Travelers are prioritizing destinations and travel providers that emphasize sustainable practices. This includes reducing carbon footprints, supporting local communities, and promoting responsible tourism - (Travel Council).
Initiatives like the UNWTO’s emphasis on sustainable tourism underscore the sector’s commitment to environmental and social responsibility. This trend is influencing policies and business strategies across the industry – (Travel Council) (UNWTO).

AI and Personalized Customer Experience

AI and data analytics are being utilized to offer personalized travel recommendations, improve customer service, and streamline operations. For example, AI-driven chatbots provide real-time support, enhancing the customer experience (Travel Council).
The adoption of generative AI technologies is enabling airlines and travel companies to create more personalized and efficient services. This includes personalized itinerary planning, dynamic pricing models, and enhanced marketing strategies tailored to individual traveler preferences (UNWTO).

Artefact and Riyadh Air join forces to revolutionize aviation industry with AI

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Client cases in Travel, Tourism and Transportation

ACCOR opens the doors of its loyalty program to Snapchatters

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PIERRE & VACANCES CENTER PARCS How data governance and data...

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PIERRE & VACANCES CENTER PARCS Using Precision Marketing as an...

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PIERRE & VACANCES CENTER PARCS Using Google CRMint platform to...

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LUFTHANSA GROUP Establish a successful and cost-efficient international Affiliate program

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TUI France Building a data-driven media strategy on Google Marketing...

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PVCP: Using data quality as a prerequisite for a successful...

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NS Netherlands National Railway Saving 75% in media costs due...

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Data & AI for Tourism Report

Regions like the Middle East and Europe have performed exceptionally well, with the Middle East surpassing pre-pandemic levels by 22% and Europe reaching 94% of 2019 levels. The global tourism industry is projected to fully recover to pre-pandemic levels by 2024.

These countries strive to strengthen their positions as global tourism destinations and travel hubs, data analytics and intelligence have become crucial to establishing global presence and gaining competitive edge.

In fact, data can help emerging destinations break the growth deadlock by driving marketing excellence, stimulating supply creation and improving visitor experience.

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Our expert contents about Travel, Tourism & Transportation

We are data, AI and digital experts sharing our insights and latest market updates.

Mastering Summer 2024 Travel Advertising: Strategies for Success
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Brune Poirson, Chief Sustainability Officer & Exec. Committee Member at ACCOR at the Adopt AI Summit – How to combine the use of AI and environmental transition
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Christophe Fanichet, CEO of SNCF VOYAGEURS at the Adopt AI Summit – AI Ambition
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Alix Boulnois, CDO & Member of the Group Exec Comm at ACCOR, Biljana Kaitovic, Group CIO & CDO at ENGIE, Gilles Morel, Exec VP at WHIRLPOOL at the Adopt AI Summit – How to scale AI in a global context
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How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
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Travel media: Smarter traveler engagement for brands; new revenue streams for hotels and airlines
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Maximising Peak Season Success: Expert Tips for Managing Travel PPC Campaigns
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