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Artificial Intelligence

At Artefact, AI is not just a buzzword. It is at the heart of everything we say and do.

Marketing leaders nowadays need to understand AI and how it impacts consumers and marketers. They must take pro-active steps to prepare themselves and their organisations for the AI-powered future.

We help brands move from intuition-based decision making to data-driven decision making and eventually to automated decision making – allowing their teams to no longer waste time on repetitive error-prone tasks, but concentrate on efforts that truly bring value to the business and inspire whoever comes in contact with it.

AI applied in projects ranges from:

  • AI Reinforcement techniques to determine impact of medium/message combination
  • Supervised and Unsupervised Learning for attribution and audience clustering
  • Deep Learning with TensorFlow/DSSTNE
  • Language/Speech Recognition with Chatbots/Voice Search
  • Image recognition for tagging and clustering
  • Sensory data processing and activation

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Big data ecosystem

We believe your ecosystem should make you faster, not slower.

A data platform is more than just asking IT to install Hadoop. It’s about laying the foundations upon which your business is going to base its future.

We help brands design and implement their entire data ecosystem, architecture and systems for governance, management and compliance. Our experts help firms ensure that they are equipped to deploy new use cases in a matter of days or weeks, not months.

We have built and are recognized for projects such as:

  • Migrations of legacy/on-premise systems to Cloud-based frameworks
  • Activation channel specific tooling and reporting environments
  • Monitoring solutions
  • Custom data lakes
  • Data lake as a service
  • On- to offsite data infrastructure
  • Multi-source and fully-integrated dashboarding environments