Services
A squad on all marketing needs
Marketing must be driven through digital, data and AI working together. Artefact provides marketing solutions with an engineering mindset.
Marketing
Media & Activation
Creation
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Consulting
Strategic consulting
Data Science
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Technologies
Intelligence
Big Data Ecosystem
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Solutions
Marketing
Media & Activation
Creation
We challenge traditional ways of digital marketing en media thinking. This starts from the way we articulate branding, performance and loyalty, which we include in a smart activation funnel.
We connect media to Data Science to limit waste of time, accelerate decision making, affine optimisations and predict performance. We also closely integrate our Creative Studio in the activation strategy.
We activate all media channels as an interconnected system, and we can do any kind of digital activation. Our services include:
We are data-obsessed creatives.
We believe in new technologies to build great brands. Big Data and AI have unlocked an industrial revolution opening new opportunities for ideas and campaigns. We’re not the usual digital agency. We design campaigns like engineers. Whatever the idea, the tools, the platforms, the brands.
From small content to big ideas, technology is the new black.
Solutions
Consulting
Strategic consulting
Data Science
Marketing is intelligent. From BI to AI, our mission is to help marketers succeed in a data-dependent environment by inventing new strategies, changing their organisation, launching smarter campaigns, adopting the latest technologies and creating AI applications.
We believe that demystifying data by making it real is the most important factor in leading clients to succeed. We prevent our clients from getting trapped into long lasting projects that struggle to deliver tangible value.
What strategic consulting assignments can you contact us for? Some examples:
- How should I use data & AI to improve customer experience?
- How to achieve the right marketing / media mix
- How can I better understand my clients, their pain points and unmet needs?
- Which technology is best for my organisation in order to empower my teams with the simplest / most efficient tools?
- How can I accurately measure and monitor marketing ROI?
- How should my marketing organisation evolve to face a rapidly changing customer and competitive landscape?
- How do I leverage content marketing to be more personalised and support my brand?
Data doesn’t replace intuition, it enhances it.
We believe that competitive advantage doesn’t come from tech, but from data and how you are able to leverage it throughout your organisation. We help segment audiences, measure attribution, and prevent churn, but above all we help businesses make better decisions.
What data science assignments can you contact us for? Some examples:
- How should I segment my audience to improve my campaign performance?
- What is the next product my customer is going to buy?
- What are the early warning signs of an unhappy customer and how can I regain their trust?
- How can I calculate the contribution of each channel to efficiently reallocate my media spend?
- How can we detect fraudulent transactions on our platforms?
- How can I measure the impact of my online campaigns on my offline sales?
- How can we predict our sell-out to optimise our sell-through ratio?
Solutions
Technologies
Intelligence
Big Data Ecosystem
At Artefact, AI is not just a buzzword, it is at the heart of everything we do and say.
Visionary marketing leaders need to understand AI and how it impacts consumers and marketers. They must take proactive steps to ready themselves and their organisations for the AI-powered future.
We help brands move from intuition-based decision making to data-driven decision making, to automated decision making – allowing their teams to no longer waste time on repetitive error-prone tasks, but to concentrate on higher value-added work.
We believe your ecosystem should make you faster, not slower.
A data platform is more than just asking IT to install Hadoop, it’s about laying the foundations upon which your business is going to base its future.
We help brands design and implement their entire data ecosystem, architecture, and systems to governance, organisation and compliance. Our experts help firms ensure they are equipped to deploy new use cases in weeks, not months.
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