Scoring appetence
#Data driven customer experience
“The first step in exceeding our customer’s expectations is to know those expectations” – Roy Hollister Williams.
Knowing your customers requires the ability to measure their probability to make an action: Purchase a new product, terminate a subscription etc.
Tailor-made scoring methodology
#Data driven customer experience
To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications, from choosing the action you want to predict, identifiying and collecting the required data sources and reconciling them in a global picture, to designing and developing tailored features to bring forward key insights and developing and deploying a custom algorithm to assign a probability for each of your customers to undertake an action. Once validated, these scores are put into production and used as a basis for further data-driven use cases
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