Tailor-made scoring methodology
#Data driven customer experience
To satisfy this need, we, at Artefact, have developed a scoring methodology tailored to meet all your business specifications, from choosing the action you want to predict, identifiying and collecting the required data sources and reconciling them in a global picture, to designing and developing tailored features to bring forward key insights and developing and deploying a custom algorithm to assign a probability for each of your customers to undertake an action. Once validated, these scores are put into production and used as a basis for further data-driven use cases