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Unibail-Rodamco

Helping Unibail become the GA of Shopping centers

Europe’s Leading Listed Commercial Property Company

Cases

Challenge

We created an automated dashboard based on multiple data sources to help Unibail Rodamco identify, track and understand its offline visitors, from the catchment area to their behavior in store.

Approach

We developed 19 dashboards, for each of the French malls, within 3 months.

  • 2 consultants
  • 3 data scientists
  • 2 AI engineers
  • 12 weeks

 

Result

New KPIs obtained:
The number of unique visitors per day/week/month/quarter
The number of transactions and amounts spent in stores, etc.

7 degrees campaign changes winter driving habitsAdvanced Retail Media strategies for Groupe Seb, at the core of the decision path