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Greenpeace

Designing an algorithm to raise consciousness

NGO: Hoaxing up a startup to raise awareness for COP23

Cases

Challenge

As COP23 started, Greenpeace wanted to stimulate public awareness about the urging truth of climate change.

Approach

We came up with Orizon: a fake real estate start-up tapping into data & IA to scout future sea-fronting houses in 2100.

We used GIEC and NASA data sources to develop a proprietary algorithm powering the digital platform.

Result

Please check our case video and the Orizon platform at www.orizon.immo.

The Orizon campaign was relayed in 64 press articles and has been a critical success as the following distinction can attest:

 

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