CRM drives efficient journeys
We believe that CRM is not only about sending the right message to the right person at the right moment using the latest Data Science techniques and Marketing Technologies. We believe it also encompasses an understanding of customers’ deepest motivations and engagement patterns so that we can craft the most creative and efficient journeys.
Embracing new brand relationship forms
As the world transforms with AI, social media and conversational interfaces, we believe CRM has to embrace these newest forms in order to be able to engage all the different population clusters.
Omnichannel activation experts
Our experts master best-in-class Marketing Automation tools (Adobe Campaign, Eloqua, Salesforce Marketing Cloud, Selligent, SmartFocus…) to deliver and optimize relational customer journeys, through Owned (e-mail, sms, push notification, messenger) and Paid Media (Display, Social Ads, SEA).
We rely on our own internal data science and creative teams
Because data is the fuel for relevance, we work closely with our Data Science experts. As do we with our creative people, as creativity is what makes outstanding brand relationships.