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How does generative AI create more personalized marketing?
Generative AI personalizes and optimizes marketing strategies, signifying a decisive turning point in customer engagement and campaign performance. Here's a look back at what Hanan Ouazan, Partner Data Science & Lead Generative AI at Artefact, had to say at Hubforum 2023.
Connected Customer Experience with CDPs: Accelerating customer growth and profitability for Banking, Insurance, and Investment Management
To thrive in today’s fast-paced marketplace, financial services companies must leverage complex data to enhance, personalize and simplify customer experience.
How the strong demand for vacation travel, also makes the metasearch engines boom again. An overview for the travel industry.
Despite the significant, major price comparison websites and online travel agencies (OTAs) have survived these difficult times.
Is the dependence on voucher publishers in affiliate marketing a self-made problem?
Among advertisers, there are always skeptics about affiliate marketing. One of the concerns of advertisers is a predominance of the participation of voucher publishers in the affiliate programme, so that the largest share of the performance within this channel could ultimately and significantly be reduced to these partners. Often, these partners are also seen as mere grabbers, which would not favor incremental sales.
Uncovering the threats and opportunities from the constant industry evolution for my affiliate program
The setup of an affiliate program can shortly not become the best practice anymore. Networks, advertisers and even publishers need to keep an eye on changes in technical realities such as upcoming cookie restrictions in browsers and privacy policies, while simultaneously staying open to new affiliate business models in order to grow their program.
Artefact promotes 2 new Managing Partners and 7 new Partners
Artefact has strengthened its global senior leadership team by promoting nine top performers across France, MENA, UK, USA and LATAM. These individuals will spearhead the growth of Artefact’s business in their local markets and collaboratively across borders.
Replays de la Conférence Artefact sur l’IA Générative : Révolution et Opportunités pour les entreprises marocaines
L’IA Générative est une révolution technologique en train de transformer en profondeur notre environnement social et économique. Comment l’adopter dès aujourd’hui pour mieux gagner demain !
Where to care: deploying data science to find optimal care home locations
Advanced data science solutions - combined with experienced land agents - increase the likelihood of acquiring high occupancy care home sites.
Artefact inaugurates its Research Center and creates strategic bridges between universities and companies to shape ethical AI
Artefact, a pioneer specializing in the deployment of artificial intelligence technologies and advanced data solutions, is taking a decisive step in its commitment to democratize AI by launching an unique structure in France.
How Generative AI reinvents data sharing for more personalized, secure marketing
Combining data exchange with generative AI enables banks to manage data more efficiently. This synergy promotes more personalized banking experiences while meeting the trust, legality and data accuracy requirements expected by their clients and stakeholders. Because the marketing sector faces the same challenges, Artefact has built a use case for improving persona creation, utilizing IBM’s Watsonx.ai platform powered by generative AI.
How we handled profile ID reconciliation using Treasure Data Unification and SQL
In this article we explain the challenges of ID reconciliation and demonstrate our approach to create a unified profile ID in Customer Data Platform, specifically Treasure Data. Data was gathered from an offline Data Warehouse and online web site tracking.
Artefact et Mistral AI collaborent pour façonner l’avenir de l’Intelligence Artificielle Générative en Europe
Artefact, leader français dans le déploiement de technologies d’intelligence artificielle et de solutions data, et Mistral AI, nouveau champion de l’élaboration de LLMs (Larges Modèles de Langages), annoncent leur collaboration stratégique pour transformer l’IA générative en Europe. Dans un contexte d’adoption massive par les entreprises, Artefact et Mistral AI souhaitent relever les défis liés aux LLMs (Large Language Models). Leur intégration dans les projets d'entreprise a montré des résultats prometteurs, mais présentent toujours des limites.
BASIC-FIT ’s 10x marketing leap
Learn how Basic-Fit leveraged Funnel's connector library to set-up data transfers 10x faster than alternatives, accelerating implementation speed by 8 weeks.
December News | Our MROI offer is the winning combination of 3 (MMM, Incrementality Experiments, Attribution) | The key to maximizing marketing strategy and unlocking ROI growth
How can businesses allocate marketing and media budgets between geos, brands and channels? Define the right mix across digital and offline channels? Scale campaign budgets on an ongoing basis?
