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Artefact today announces the acquisition of Startup Inside
Artefact today announces the acquisition of Startup Inside, pioneer in open innovation and intrapreneurship strategy consulting.
Treasure Data Spotlight | How Artefact Helps Clients Build Their Customer Data Platform Strategy
Treasure Data interviewed Artefact to get a better understanding of how Artefact partners with TD to help businesses leverage data for tangible impact across the entire value chain.
RECKITT Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine
Optimising media spend and increasing sales at Reckitt with the Artefact Audience Engine. Speakers: Stanley Wang, Manuela Mesa, Derek Li.
Artefact USA becomes a LASEC Corporate Partner Wayne Campbell, Artefact Partner, joins the Advisory Board
We was recently welcomed as a Corporate Partner to the Los Angeles Sports and Entertainment Commission (LASEC)
Artefact achieves the Amazon Ads advanced partner status
With this new advanced Amazon Ads partner status and badge, which were obtained at global level, Artefact will have better visibility and relevance within the partner directory.
Bayesian Media Mix Modeling with limited data
How to estimate the impact of channels between Sales and Marketing? The Media Mix Modeling is the solution, Statistics are the main resource.
[Interview – Stratégies.fr] Découvrez l’interview de Natacha Kocupyr et Thomas Quélin, Co-VP de l’agence data & digitale marketing d’Artefact
Voici la proposition de valeur d'Artefact : réunir sous une même bannière des profils business, marketing, créatifs et experts en data analyse.
UNILEVER How does Artefact support UNILEVER on Retail Media use cases to increase its sales?
Unilever x Artefact Plenary Conference - HubDay Future of Retail | Retail Media use cases to increase sales.
SANOFI CHC Precision Marketing – Industrialising the deployment of data-driven campaigns
Challenge: scaling advanced Precision Marketing across 30+ markets Sanofi is one of the world leaders in the pharmaceutical industry. In the past 3 years, Artefact has helped the Sanofi CHC (Consumer Health Care) business unit market its over-the-counter medications via digital-first tactics and enablers to reach the right consumers at the right time with the right message, across more than 30 markets. For its seasonal products category, Sanofi CHC has developed a forecasting-based approach to adjust digital media spend according to predicted demand peaks. Through multiple pilot campaigns, the Global Digital Transformation team was able to prove [...]
PIERRE & VACANCES CENTER PARCS How data governance and data quality can boost digital marketing and activation performance
Fanjean SHI, Director of Analytics, Data and Acquisition and Julien Soulard discuss the situation at PIERRE & VACANCES CENTER PARCS.
Congratulations to Artefact’s Lead Data Scientist Pengfei Zhang for winning Campaign Asia Tech MVP 2022
Pengfei Zhang leverages data and AI technologies to provide end-to-end modelling products for a wide range of clients in different scenarios.
Artefact Wins Bronze Award in Business Intelligence Analytics at TopDigital Awards 2022
Bronze Award of the TopDigital Awards 2022 for SAIC's project "AI-based Lead Scoring Model System and User Operation Service".
MATTEL How Artefact helped boost Mattel’s online sales on Cdiscount (relevanC Advertising) retail media platform ?
Helping brands boost their online sales, relevanC Advertising and Artefact are providing brands, such as Mattel, with a framework for online retail success.
Affiner son cadre de diffusion Youtube dans un environnement au nombre infini de vidéos
Sur une plateforme aussi large que Youtube, être visible sur un environnement qualitatif est un véritable enjeu dans son cadre de diffusion.
Ist die Abhängigkeit von Gutschein-Publishern im Affiliate Marketing ein selbstgemachtes Problem?
Unter den Advertisern gibt es immer wieder Skeptiker gegenüber dem Affiliate Marketing.
Measuring the CO2eq impact of your Python Notebook (Azure ML)
After my 1st story on code optimisation to reduce my computing time by 90%, I was interested in knowing the CO2eq impact saved by my changes.
