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Digital marketing group NetBooster raises nearly EUR 15,5 million and reveals new global positioning as Artefact

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Following the recent merger of NetBooster and Artefact, the company decided to increase its share capital to globally support their full-service offering, combining marketing, consulting and technology. The agencies will regroup under the same name – Artefact – to embody and develop their new positioning in the market.

PARIS (FRANCE), Tuesday January 30th — NetBooster SA (FR0000079683), a leading independent international agency in digital performance marketing, announces the success of its capital increase through private placement. The group reveals at the same time its new global name and tagline: Artefact – Marketing Engineers, embodying the profound transformation undertaken in these recent months. Changes in governance have also been decided. All these announcements represent the official launch of the 2018-2020 strategic plan presented in November 2017 to the financial markets.

Nearly €15,5 million raised to support international development of new business offerings

The success of this operation provides the Group with a new growth lever to realise its 3-year ambition following the previous announcement of doubling the turnover. It will allow Artefact to reinforce its team of experts around the globe as well as increasing its R&D and proprietary technologies investments in order to maintain and support technological advantage in France and abroad. With the funds raised, Artefact will be able to consider new acquisition opportunities likely to extend its field of expertise and its geographical reach to sustain profitability and ambitious growth.

To reinforce its global position, NetBooster rebrands and changes its name to Artefact

This rebranding is a natural consequence of the company’s ambitious strategy to become the first global agency focused on providing strategic digital marketing consultancy nested in data and artificial intelligence. Artefact aims at being a strategic partner for brands looking to streamline and optimize their marketing strategies.

“Our goal is to create one unified global brand. It is another important step towards our aim to elevate the business performance of our clients”, said Guillaume de Roquemaurel, CEO of Artefact. “With the addition of new capabilities, Artefact offices around the globe will be able to take upon challenges advertisers face internationally and best serve our clients interests”.
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Guillaume de Roquemaurel

Co-founder & group CEO

Vincent Luciani, Group COO of Artefact, said “We believe that we are uniquely positioned to offer best-in-class marketing and data driven solutions with our new range of business services. Our new offering relies on Consulting, Digital Marketing and Technologies (focusing on AI and big data ecosystems). This represents the future of marketing and this combination will lead our international growth.”
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Vincent Luciani

Co-founder & group COO

A change in management has been officially voted

From left to right: Vincent Luciani (Group COO & France CEO), Guillaume de Roquemaurel (Group CEO), Philippe Rolet (Group CTO) and François de la Villardière (Chairman of the Board of Directors).

François de la Villardière, former president of NetBooster Group will keep his position as Chairman of the Board. Guillaume de Roquemaurel and Vincent Luciani will be leading the new group respectively as CEO and COO Group (on top of his actual position as CEO France). Philippe Rolet will continue his work as CTO Group.

About Artefact I
Artefact (formerly Artefact-NetBooster SA) is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies.
The company has 25 offices across 17 countries, with 1000+ employees delivering three service offers: Data Consulting, Digital Marketing Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017.

Over 600 clients, including 100+ blue chip clients such as AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s profound marketing experience. Artefact, founded by three alumni of the renowned French Engineering School Polytechnique, Vincent Luciani, Philippe Rolet and Guillaume de Roquemaurel, has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange. With its two local brands metapeople in Germany and 4Ps Marketing in the UK, Artefact is one of the largest independent international agency led by media and data experts.

For more information:
Press Contact
idenium agency for Artefact
Caroline Saslawsky // Michael Boamah //
00 33 7 67 89 62 32