The Octopus platform creates tangible value for our clients:
It boosts productivity, with 30 to 50% of time being saved on low value-adding tasks. Our experts focus the majority of their time on what really matters for our clients: analyses, performance and insights. Furthermore, it improves performance. Our AI-based algorithms recommend the best optimizations at the most granular level possible. In 2 minutes, you get the most impactful actions to increase your campaign performance. Responsiveness is also increased with agile product-thinking and proactive alerting systems. We design our products in such a way that we can launch new campaigns quickly. We set up alerts that run in the shadows on a regular basis. The Octopus platform also allows the sharing of more insights – We learn, you learn. Our algorithms are not a black box for our experts. They fully understand the decision-making process, which results in stronger insights for our clients.