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Display Optimizer

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manual optimization

Display & Programmatic campaigns are optimized manually by experts, who do not have enough time to deep dive on a very granular level (URLs, devices, formats, days, hours, cities, etc.)

Automated optimization

Artefact Tech teams have developed a proprietary algorithm to automatically optimize campaigns on the most granular level available. Injecting AI in media experts’ daily lives increases campaign performances as well as internal productivity.

machine learning algorithm

First, Display Optimizer scans every granular parameter and metric of the campaign.Then, its machine learning algorithm pushes a recommendation of the best daily actions to take. Our expert only clicks one button to automatically activate all optimizations in DV360. Because the algorithm is not a black box to our experts, they understand how it makes its decisions.

Octopus platform

Activation Channels

Our Display Optimizer tool will help you in maximizing the impact of your Programmatic Display activities and increasing your overall efficiency. For more information on our approach, have a look at the Programmatic Display channel below.

Our Display Optimizer reduces manual time-consuming work. Reach out to our team of experts for more details.

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