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Affiliate Marketing

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affiliate marketing

Affiliate Marketing isn’t as simple as connecting advertisers with publishers and putting links on sites. It takes skill and time to execute a successful campaign. At Artefact, we understand this.

Done right, Affiliate Marketing is one of the most efficient ways of acquiring revenue, sales, leads and customers online. What’s better, with the performance-based payment model, you only pay for the results that you want – leads, visits, sign-ups, orders or sales.

tailored affiliate marketing trends

With successful campaigns in about 50 countries and experience in Affiliate Marketing since 2004, we implement successful Affiliate Marketing trends individually tailored to our advertisers. We are an active member of the BVDW in Germany,  and are proud owner of the respective certification, and have committed ourselves to the Code of Conduct. We have built long-standing and close relationships to key affiliates in almost every vertical, and with major networks such as Awin and Tradedoubler or CJ and many more. We are thus cooperating with all established networks for which we are certified as well. AWIN has given us a coveted Agency Award for the third year in a row. Our in-house tracking and reporting tools enable us to implement the latest Affiliate Marketing trends tailored to the needs of each individual advertiser and keep everything transparent – creating confidence among everyone involved.

our way of working

At Artefact we have a unique methodology in the way we approach our Affiliate Marketing campaigns. Our full-service approach is built on two main pillars: technology and people.

Next to our own tracking technology, which also offers tools to detect fraud such as ad hijacking and tools to optimize and increase the overall efficiency within the program handling, we especially build on our highly skilled people.
As Affiliate Marketing is a people business, we’ve built up a strong business network with the main publishers and networks over the years. We attend networking events and conferences, execute top partner days with our clients and have a close relationship with the most relevant publisher per market. Our great partnership with the major networks (public as well as private) is reflected in a long list of network certifications and awards.

The mix of the advanced technology in combination with the extensive network we have build up enables us to offer custom-build and individual Affiliate Marketing strategies to our clients.

Think global, act local – glocal approach. We have close partnerships with affiliates and with both local and global, and public and private affiliate networks. Combined with our international teams in offices worldwide, we offer you efficient Affiliate Marketing on a local and global scale.

No black box, no hidden fees. We offer maximum transparency and, of course, constantly optimized fraud detection and prevention.

Effective account managementYou do not find the time to survey your affiliate partner? No problem. We offer a practice-oriented account management for your affiliate program, from multichannel strategy and technical advice, to the supervision of the day-to-day business including action planning and placement negotiations as well as preparation of reports / implementation of dashboards and KPI monitoring. In addition, we act as a communication middleman between you and the various affiliates and affiliate networks, locally and globally.

our proprietary tooling

Within our Artefact offering we use our proprietary tooling to maximize the impact of your campaigns. Within our Activation offering we have built a game-changing platform unifying a suite of AI-based innovative functionalities. This technology is at the heart of our daily decisions.

Tool: Brandcontrol & Typosquotting features
Main benefit: implementation secures quality concerning SEA and affiliate activities. The tool can be set up separately (it’s not necessary to have an existing partnership). Furthermore, the tool covers the main kind of fraud activities (brand abuse, brand bidding and ad hijacking) plus offers the possibility to receive alarms and reports.

Tool: Feed Manager
Main benefit: Possibility to offer customized feeds for different search engines, affiliate networks or price comparisons

Tool: Metalyzer- the inhouse tracking and reporting tool
Main benefit: Independent and transparent tool which offers real-time data and all relevant KPIs at a glance, combining data of several sources for a consolidated picture in one platform

Interested in working with our Affiliate experts? Contact us with any questions you may have or to set up a meeting!

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