Content Strategy & Optimization

It’s imperative that companies build seamless customer experiences in the customer journey.

We help our clients switch from traditional “push product” strategies to “customer-trigger based” strategies.

Artefact has built an innovative approach to help brands switch from traditional “push product” strategies to a “customer trigger based” strategies. We do this by breaking down silos and leveraging all available channels into automated journeys to make sure your customers have the most optimal experience.

Content optimisation.

We help brands define and implement dynamic content optimisation (DCO) campaigns.
From strategy to content production and dynamisation, and data and algorithm integration to campaign management and reporting.

Site testing and personalisation.

We help brands A/B test and personalise the content of their websites to increase customer engagement and drive sales.

User experience optimisation.

We design and build new customer experiences (e.g. chatbots, VoiceBots, UX/UI).