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How can we reinvent the acculturation of data governance projects?
Data governance has become a critical issue for organizations seeking to unlock the full potential of their data. Artefact brought together industry leaders to explore data democratization and the transformation strategies they are using in their organizations. The discussion focused on gamification, event management, and ways to reinvent acculturation through hackathons, bootcamps, and e-learning.
Artefact USA Earns 2024 Great Place To Work Certification™
Artefact US has been certified as a Great Place to Work®, with 92% of employees rating it highly, marking its commitment to fostering an exceptional workplace environment, according to Sarah Lewis-Kulin of Great Place to Work, and Ghadi Hobeika, Managing Partner and CEO for Artefact US.
CDP Partnership
CDP PARTNERSHIP Artefact + Treasure Data Customer Data Platforms Turn your data into gold with Treasure Data’s CDP and Artefact’s expertise. Since 2021, Artefact has partnered with Treasure Data to offer clients a best-of-breed CDP solution that unifies data from anywhere to drive ROI by delivering exceptional customer experiences. Named a Leader in the 2024 Gartner Magic Quadrant for Customer Data Platforms, Treasure Data is reinventing the CDP with AI, real-time engagement, and customer journey orchestration, all in one platform. Hundreds of Fortune 500 and Global 2000 companies around the world [...]
Data For Sustainability
DATA FOR SUSTAINABILITY Combine data and environmental transformations for greater impact. DATA CONSULTING Leverage data to support your sustainability transformation. Structure your sustainability data, especially to prepare for reglementary requirements such as CSRD. Measure sustainability indicators to support your operational managers’ decision making and to reduce the company’s footprint. Act on your environmental footprint, from identifying and prioritizing data-driven use cases to rapidly developing innovative solutions. Structure your data to prepare for sustainability regulatory requirements. Whatever your sector, you face regulatory requirements for data collection [...]
Artefact and mk2 launch the Artefact AI Film Festival
In celebration of its 10th anniversary, Artefact, a global player in data and AI services, is teaming up with mk2, a leading art house cinema group in Europe, to launch the Artefact AI Film Festival, a pioneering initiative in the film industry highlighting films created with and using generative artificial intelligence tools.
Comparison Shopping Services (CSS) – ein Partnermodell, dass sich in Europa im Affiliate Marketing etabliert
CSS - Ein Einblick hinter der Bedeutung von Comparison Shopping Services (CSS) von Google im E-Commerce-Marketing - von den Anfängen ihrer Entstehung, Unterscheidungen von Google Shopping, bis hin zur Gegenüberstellung von Vor- und Nachteilen für Werbetreibende.
Artefact Germany will handle Click&Boat’s international affiliate programme
Artefact Germany, a leading data-driven marketing company, has been selected by Click&Boat, the leading boat rental service in Europe, to manage their affiliate marketing programme.
Artefact and Riyadh Air Join Forces to Revolutionize Aviation Industry with AI
Artefact announces a strategic partnership with Riyadh Air, Saudi Arabia’s premier digitally native airline. This collaboration is poised to reshape the aviation industry through innovative AI applications, leveraging cutting-edge cloud and AI technologies.
March News | All about Data Governance | Savencia client case: Deployment of a Data Governance strategy as an AI transformation accelerator | Articles and Reports by our experts
Data and its AI applications are central to achieving increased productivity and overall efficiency. Through specific processes and an adapted organizational structure, data governance enables companies to organize data, improve its quality, and meet the ethical and regulatory challenges of data processing. Respondents to a Gartner survey cited improved data security (66%) and fewer compliance breaches (52%) as benefits of implementing a data governance framework.
Navigating the data governance landscape: Decoding AI governance
As interest in and integration of AI solutions surges, there is a pressing need for businesses to embark on initiatives that ensure the proper governance of AI design and use. Inadequate governance of AI puts organizations at risk of non-compliance with regulatory requirements, compromising their decision-making process, and failing to meet customer expectations.
SAVENCIA GOURMET Deployment of a Data Governance strategy as an AI transformation accelerator
Artefact’s data strategy and governance experts worked with Savencia Gourmet to help them design and deploy a data governance strategy to serve as an artificial intelligence transformation accelerator for the company. Savencia Gourmet-FSP relied on Artefact for its outside perspective and AI methodology.
Navigating the Future of AI for SEO
The Friends of Search 2024 program was filled with useful and insightful AI-based learnings. Check out our key takeaways for SEO.
A(I) day at Friends of Search 2024
The 11th edition of Friends of Search (FOS) proved to be a stimulating forum for exploring the burgeoning role of AI within the field of Search Marketing. This article offers our analysis of the key takeaways and insights gathered from the event.
Vincent Luciani : «L’IA va permettre aux entreprises d’être plus productives et de bâtir des offres plus riches»
L’intelligence artificielle Générative est aujourd’hui devenue un enjeu majeur de compétition mondiale, une opportunité unique pour les entreprises selon Vincent Luciani, PDG et cofondateur d’Artefact. La France, grâce à ses atouts indéniables, se positionne comme un prétendant sérieux au leadership mondial dans ce nouveau paysage technologique. En outre, l'IA représente une manne économique prometteuse, avec des estimations de gains potentiels atteignant 400 milliards d'euros d'ici 2030.
Artefact Expands into South East Asia with New Office in India, Strengthening Its Global Leadership in Data & AI
Artefact is pleased to announce its expansion into South East Asia through the opening of a new office in India, further reinforcing the Group's global consultancy leadership in data and AI. This strategic move not only establishes a Global Center of Excellence but also marks a significant milestone in Artefact's international growth strategy.
Artefact and MoEngage join efforts to help global businesses utilize data and AI to drive meaningful, consumer-centric engagement
Artefact MENA has announced a strategic partnership with MoEngage, an industry-leading, insights-led Customer Engagement Platform. This collaboration will help global businesses utilize AI and data-driven strategies to dissolve siloes and transform into consumer-centric brands. Artefact is now part of the MoEngage Catalyst Partner program that is dedicated to helping brands scale at speed.
Fueling your growth mindset through mentorship
Feedback is a gift. The ability to collaborate with others to grow, challenge ourselves, and evolve is critical to our development in life and work. Psychologist Carol Dweck calls this a growth mindset, where people can transform their abilities, intelligence, and talents through dedication, hard work, and active learning.
Why The Chief AI Officer Is Not The New CEO
My professional engagements lead me to interact with individuals deeply involved in data, AI and innovation. In 2022, while in Los Angeles, I was introduced to a senior executive who, shortly after saying their name, shared their role at that major entertainment company: chief metaverse officer. There was a moment of silence. Although silence can sometimes serve a purpose in my job, an extended silence does not. I didn’t really know how to react to a role I could have never imagined existed in the first place. Yesterday, I checked this person’s job title again and discovered a change. Guess what? Goodbye metaverse, and welcome … AI.
Wird der neue Wert INP die Google Core Web Vitals im SEO revolutionieren?
Welche Chancen und Möglichkeiten sind durch die aktuellen Entwicklungen in der Technologie rund um Data und AI für Marken und Unternehmen möglich?
Artefact, entreprise pionnière dans la data et l’IA, investit pour développer et accélérer les carrières des femmes
Pour la Journée internationale des droits des femmes, Artefact, acteur majeur des services liés à la data et à l'intelligence artificielle, annonce avec fierté ses initiatives en phase avec les cinq engagements clés de l'ONU pour 2024. Le thème de cette année : "Investir en faveur des femmes : accélérer le rythme".
From CDP to GPT: Building Your Future Consumer Engagement Strategy Now
The Artefact Singapore data & AI consulting team, with our Tech Partner, Treasure Data, a leading solutions provider of Customer Data Platform (CDP), took part in the Digital Marketing World Forum (DMWF) - Asia. They shed light on the transformative power of AI and Gen AI in marketing practices, and illustrated some concrete CDP use cases for ultra-personalized consumer targeting to maximise ROI of marketing campaign investments.
10 AI tools which will evolve UK property businesses in 2024
AI has already dramatically changed how we work, live and interact with others. It will also have a considerable impact on the UK’s property sector. Most of the AI applications in use today are focused on how end customers interact with properties, do searches, visualise floorplans or simply to get more information on a neighbourhood.
Social housing trends in 2024: leveraging data to improve resident journeys
As advanced data use cases and AI applications increasingly influence how corporations make decisions, we look at what trends are likely to impact the UK social housing sector in 2024.
