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Artefact (formerly known in the UK as 4Ps Marketing) is a digital agency celebrating the long overdue marriage of marketers and engineers.


We master the ever-changing art of adtech activation with an AI foundation, tech spine and creative heart

Data & Consulting

We believe that demystifying data by making it actionable is the most important factor in leading clients to success


AI is not just a buzzword, it is the foundation of our journey towards data- and automated decision-making


Artefact launches its Amazon e-Retail offer

Implement a dedicated e-commerce strategy on Amazon and guarantee excellence in the operational management of your various marketing channels.

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Artefact CEO Tom Cijffers features in Business Leader's My Working Day

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We know that the rest of the world might have moved on from the Christmas spirit, but those of us working in marketing are already gearing up for Christmas 2019. Have you started thinking about your paid campaigns for the festive season? If so read on to find out about the successes from the Artefact 2018 Christmas Campaigns and the lessons we’ll be taking forward for this year.

Winning Christmas and Black Friday

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Press release

metapeople Germany rebrands to Artefact

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China Data Fact #1

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Artefact UK

Artefact has appointed Sarah De Martin as its new UK managing director

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Optimisation Around User Intent For Voice Search

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Measuring footfall with Google Analytics

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Artefact: The new agency bringing together data, consultancy and digital marketing in the UK

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A world-first artificial intelligence experiment

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WeChat: China's social phenomenon

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Our values at Artefact

At Artefact we go the extra mile for our clients and believe in disrupting the status quo

Our Values


Designing an algorithm to raise consciousness

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Coding a brand’s voice pioneering Google Home

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Helping Unibail become the GA of Shopping centers

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Building Orange’s strategy for data monetization

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Defining the Data & AI strategy

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Detecting potential churners to react in time

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Société Générale

Defining a bank's Big Data strategy

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Rue Du Commerce

Reinventing sales following ongoing people needs

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Reinventing the Search Strategy

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Birmingham Airport

Boosting Engagement Through Content Hubs

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Technology has transformed consumer lives

We are a squad that provides marketing solutions with an engineering mindset to help brands live up to new industry standards.


Event Apr 9

Join us at Google Cloud Next Summits around the world in 2019!

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Event May 13

Artefact will attend I-COM Global Summit 2019!

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Event May 16

Join us at VivaTechnology Paris!

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Event Jun 17

2019 Cannes Lions International Festival of Creativity

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Event Sep 11

Join us for the 2019 DMEXCO edition!

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Let’s get in touch

There’s nothing we like more than rolling up our sleeves and starting a brand new project. Let’s make something great together.

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Artefact AI Night

Have a look at the event created by Artefact that brought together politicians, researchers, tech leaders and brands to discuss the future of Artificial Intelligence. We are looking forward to meeting them in 2019 to unite the AI startup movement at a European level!

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