Consumer Data Environment
Maximize your marketing impact by transforming your consumer insights into actionable strategies.
In today’s digital-first world, consumer data is the key to understanding customer behavior, preferences, and engagement across multiple channels.
Artefact’s Consumer Data Environment services empower marketing teams to harness this data for smarter, more personalized campaigns.
A well-structured Consumer Data Environment empowers businesses to move beyond fragmented data and unlock the full value of their customer insights.
By creating a centralized data environment, we enable brands to unify customer data from various sources, streamline marketing efforts, and unlock powerful analytics that drive growth.
Seamless integration of a Customer Data Platform (CDP) with your existing tech stack, providing a comprehensive view of your customers across multiple channels and platforms.
- CDP Strategy and Vendor Selection: We help you identify the best CDP solution for your business needs, aligning your marketing goals with the right technology.
- Data Unification and Integration: We ensure smooth integration of data from all sources—online, offline, and third-party—into your CDP for a single customer view.
- Identity Resolution: Unify disparate customer data points to create consistent, personalized customer experiences across channels.
- Advanced Analytics and Segmentation: Leverage machine learning and predictive analytics to build powerful, dynamic customer segments.
- CDP Optimization and Training: Post-implementation, we help your team optimize the platform for ongoing use, providing training and support to ensure long-term success.
By combining advanced data management tools with AI-powered analytics, we help brands track customer journeys, personalize interactions, and optimize their media strategies across all digital touchpoints.
- Unified Customer Profiles: Consolidate first-, second-, and third-party data into a comprehensive view, enabling deeper understanding and better customer engagement.
- Real-Time Personalization: Deliver personalized experiences in real time by activating unified data across multiple channels, leading to improved customer satisfaction and retention.
- Increased Marketing Efficiency: Streamline your marketing efforts, reduce redundant campaigns, and optimize budget allocation with precise targeting and segmentation.
- Improved Customer Journey Mapping: Track and analyze customer journeys across touchpoints, allowing for data-driven decisions to enhance customer experience.
- Predictive Analytics: Use AI and machine learning to predict customer behavior, enabling proactive decision-making and more effective marketing campaigns.
Customer Data Platforms’ partnerships
Going the extra mile for our customers
We are agnostic and we partner with all the leading Customer Data Platform (CDP) solutions to create a seamless process. Our partnerships prioritize client satisfaction by demonstrating flexibility, actively seeking feedback, maintaining regular communication, and fostering long-lasting relationships.
Artefact seamlessly combines AI, data consulting, and digital marketing expertise, eliminating silos, encouraging innovation, and producing exceptional results.
Driven by the core values of innovation, action, and collaboration, we strive to create new ideas, embrace problem-solving, and act quickly and efficiently.
We value scalability, foster a collaborative environment, continuously learn from each other, and promote open communication.
Artefact’s Customer Data Platforms’ Partners
Artefact’s trusted CDP partners.
We partner with the most important CDP solutions, such as Adobe, Amperity & BlueConic, OneTrust, HighTouch, Imagino, Mediarithmics, Salesforce, Segment by Twilio, Tealium, Treasure Data, Weborama and Zeotap, which enables our customers to benefit from our international presence across EMEA, Americas and APAC.
- We have the largest team of digital and data specialists certified internationally.
- We have extensive industry experience across CPG, Retail, Travel, Healthcare, Automotive, Luxury and Fashion.
- We have an extensive track record across 15+ multinational customers in defining and deploying successful data marketing transformation programs.
Unified customer data
Our data ingestion and transformation capabilities can help you unify your customer data from disparate sources, creating a single, comprehensive view of each customer. This unified data can then be used to create more personalised and relevant customer experiences.
Improved customer insights
Our data analysis and machine learning capabilities can help you gain deeper insights into your customer data. These insights can be used to identify new customer segments, target marketing campaigns more effectively, and improve customer satisfaction.
Increased revenue and ROI
By working together with our CDP partners, we can help you increase your revenue and ROI by improving customer satisfaction, increasing customer spend, and reducing churn. Don’t hesitate to reach out to learn more about what we can do for your business.
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