MEDIA SERVICES

Display & Programmatic

Delivering display and programmatic’s advertising excellence.

Trading, Engineering, Data Science.

Our approach to programmatic brings together programmatic trading, data engineering, and the application of data science to deliver true multi-moment digital marketing maturity.

Our Programmatic teams are made up of:

Programmatic traders, who are experts in campaign management and optimization.
Data engineers, who connect and build ad tech architectures that enable the most advanced forms of execution.
Data scientists, who work with our programmatic traders and use machine learning to deliver insights, predictions and recommendations that would be impossible for a human alone to achieve.

Achieve measurable results from programmatic

The present-day path users take is intricate and disjointed, with multiple touchpoints across different channels, making attribution and measurement challenging.

Support implementing accurate measurement and attribution to enable you to:

Monitor the full-funnel journey of every user.
Accurately assign value to each display action.
Drive business growth.

Get custom bidding algorithms tailored to you

Every business is different, and your programmatic should be unique.

Create custom bidding algorithms to support unique business needs.

Our best-in-class custom algorithms are built into your Google Marketing Platform (GMP) stack for full ownership of data and tech.
In our experience, custom algorithms outperformed standard bidding strategies by an average of 20-40%.

Key partnerships

We are the first and only agency in Europe to be both GMP (Google Marketing Platform) and GCP (Google Cloud Platform) Certified and Reseller.

Our key differentiating factor as a GMP reseller for DV 360, CM 360 (and SA 360) is our full transparency in costs and fee structure making sure your budget goes to media buying. Our GMP reseller model is created to help you with what you need in your organization. This could be full programmatic media buying by Artefact, a hybrid system where we work together or a self-service model where we support you with training, support and innovation.

We’ve accomplished this by uniting digital marketing experts and engineers in a single space.

This empowers us to provide cutting-edge use cases and programmatic advertising that require expertise in both fields.

Programmatic Case Studies

Use case: Win the UK for Hertz with Demand Generation Strategies.

Problems
Hertz wanted to use programmatic to increase Brand Awareness and Share of search in the UK. Coming from a historical background of investment focused on performance campaigns, the Brand wanted to demonstrate the incremental value of Demand Generation Campaigns to key stakeholders.

Solution
Use of Upper Funnel tactics to improve Brand Awareness through high reach and frequency on key demographics. This was done through YouTube, Connected TV and Audio Campaigns, using premium placements to maximize frequency and visibility, reinforcing the brand message to key segments.

Use of Mid Funnel tactics to increase Brand Consideration and boost site traffic through YouTube and Native ads, using high-quality placements to improve brand notoriety.

Results
+8.1% absolute lift (+300% higher than benchmark) for Brand Awareness.
+31% “Hertz” search keyword relative lift.

Use case: Increase the consideration level of a major game through the activation of an always-on strategy.

How a test protocol based on BLS allowed us to assess the positive impact of always-on.

Context
Rainbow Six Siege, one of Ubisoft’s historical and most valuable games, has major new competitors, such as Call of Duty Warzone. In order to increase its consideration level, we developed an Always-On strategy on YouTube in addition to usual Pulse Points.

Challenge
Determine if being exposed to a long term YouTube campaign in addition to Pulse Points has a positive impact on memorisation and consideration.

Solution
Develop a proper test protocol by comparing the same strategies in terms of audiences: if the Baseline Positive Answers evolution was positive, we would assume that always-on acquisition has a positive impact on consideration.

Results
+16% Brand Awareness & +52% Consideration lift at -78% cost per lifted users.

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