Félicité Herzog, Chief Strategy & Innovation Officer at Vivendi, Rhys Nölke, CDO at Bertelsmann at the Adopt AI Summit – AI for media

Vivendi and Bertelsmann integrate AI into various operations such as tagging, creating advertising content, and book recommendations. Vivendi is working with Microsoft on a voice-based book recommendation tool. These applications demonstrate the broad impact of AI on creative and operational processes. AI’s ability to automate and enhance these tasks significantly improves efficiency and opens new avenues for innovation in content creation.

Both companies participate in the C2PA Coalition with other major players to establish standards for certifying AI-generated content, ensuring the reliability and authenticity of information. This initiative is essential to maintaining public trust in media content. By setting these standards, they aim to prevent misinformation and uphold ethical content practices in the evolving digital landscape.

Félicité and Rhys emphasized that AI can reduce production costs, increase efficiency, and make certain jobs more creative and interesting. However, challenges remain in data management and compliance. AI represents both a transformative opportunity and a governance challenge. Navigating these challenges will be crucial for maximizing AI’s potential while ensuring ethical and responsible use.

The speakers foresee increased content personalization, improved production quality, and a transformation of the value chain. They believe AI will profoundly change the media industry by enabling more immersive experiences and creating new economic models. This evolution could revolutionize how content is consumed and produced.

“What I see for the future is that we will be able to define very precisely what people want to see, what they want to hear, what they want to read, to an extent we’ve never reached before. It will certainly change the value chain of the industry.”

Félicité Herzog, Chief Strategy and Innovation Officer at Vivendi

AI in journalism and content production will be used to augment human capabilities, always starting and ending with human intervention to ensure content quality and integrity. This hybrid approach ensures that creativity and ethics remain at the core of media production. It emphasizes the importance of human oversight in leveraging AI, maintaining a balance between automation and human judgment.

“The media industry is actually still out there to steer and gear all the flurry of different hype cycles that we’re seeing in terms of usage and adoption. The professional content business will definitely prevail, becoming much more used to even higher production value and quality on content.”

Rhys Nölke, Chief Data Officer at Bertelsmann

Managing and ensuring the quality of data will be crucial to leveraging AI in the media. Companies will need to navigate compliance challenges and manage different AI models to ensure long-term success. Mastery of data thus becomes a key strategic element for companies in the sector. Efficient data management will not only enhance AI applications but also drive better decision-making and strategic planning.