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France
Replay
Monoprix

Coding a brand’s voice pioneering Google Home

FRENCH RETAILER: a voice based predictive shopping list

Cases

Challenge

As Monoprix aimed to pioneer Google Home services, we gathered data scientists and creatives identify a valuable use case.

Approach

They came up with the idea of a predictive shopping list.

Result

Not only did the recommendation algorithm work beyond our expectations but marketers were amazed by the brand’s voice capturing Monoprix’s very own style.

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