Conference

Breakfast Conference by Artefact - Singapore

Winning the Data Race: Building first-party data advantage

Join Us for the Artefact Breakfast Discussion: “Winning the Data Race: Building First-Party Data Advantage”.

In today’s competitive landscape, building direct consumer relationships is crucial, yet many brands struggle due to business models that aren’t fully direct-to-consumer. Without direct sales channels or CRM systems, these brands often rely on second- or third-party data for marketing. However, second-party partnerships are complex, facing legal, business, and technical challenges that slow progress. At the same time, third-party data is increasingly unreliable due to evolving privacy regulations, leaving brands exposed to the shifting digital landscape.

At this event, we will share their journey in overcoming these challenges and building a successful first-party data strategy. You’ll gain practical insights on earning consumer trust, creating meaningful value exchanges, fostering lasting direct-to-consumer relationships and more efficient and impactful marketing communications.

Don’t miss this chance to learn how to build a strong first-party data strategy and enhance your brand’s competitive edge in a fast-changing digital landscape.

N.B.
This is an Artefact internal complimentary event for business only, seats are limited. We will send you a “Confirmation Email”, once your “Pre-registration” is successful in seat booking.

Rundown

08:00 – 08:30 – Networking with breakfast served
08:30 – 09:30 – Panel and Discussion
09:30 – 10:00 – Networking

SPEAKERS

Tammy Lin, Digital Director, APAC, Vision Care

Johnson & Johnson

Tammy is a Digital Director at Johnson & Johnson, focusing on the Vision Care part of the business under Vision, Medical Technology. She looks after patient/wearer related digital initiatives across Asia Pacific. Tammy has more than 20 years of experience spanning across digital, strategy, operations, and marketing, at in-market, region, and global level.

Kevin Cheung, Senior Director, Data Marketing & Consulting

Artefact

Kevin is a Senior Consulting Director at Artefact Singapore with over 15 years of experience in consulting, marketing, and spearheading regional digital and data transformation projects. His core expertise spans data marketing, AI maturity assessments and roadmap development, and guiding the ideation, piloting, and industrialization of data and AI use cases across the value chains of multinational organizations. As the Healthcare Sector Lead and Data Marketing Lead for Southeast Asia, Kevin has successful track records in delivering measurable values and driving strategic advancements for clients in these domains.